More About The Member Experience

Five can’t-miss data points this week on

This week, finds a credit union digging deep into the member experience, learns what a credit union SEO & Digital Marketing Strategist does, sees how members can serve as a catalyst for business loan growth, and more.

Here are five can’t-miss data points:


In mid-2017, Clearview FCU kicked off a member experience strategy after a three-day executive planning session. As a result of this session and a series of employee workshops, the credit union now divides the member experience into four separate, interrelated engagement areas, which address more than 50 interaction touch points. Learn more about the strategy.

Read: Next-Level Member Experience. Right Here. Right Now.



Miller Devenny spends his days figuring out how to engage millennials. A 2013 graduate of Furman University in Greenville, SC, he holds the title of SEO and digital marketing strategist at Founders FCU. See how his role creates, builds, and retains relationships with a large demographic at South Carolina’s largest credit union.

Read: What’s In A Name: SEO And Digital Marketing Strategist.

$83 Million

Member business lending at 121 Financial Credit Union has grown sharply in the past decade. How? By keeping close to home. Focusing on influencers and partnerships, 121 Financial has built an MBL business of 2,400 members and $83 million, nearly twice the average for credit unions its size nationwide. Learn how 121 Financial’s own members serve as a catalyst for business lending and services growth.

Read: Mine Your Own Business.

$385.9 Billion

As of March 31, 2018, credit unions held $385.9 billion in investments. That’s up 5.5% from year-end 2017. Share balances followed the historical trend of first quarter expansion, which caused liquidity to rise and underpinned the quarterly increase in total investments. How well do you know this segment of the balance sheet? Take our three-question quiz to find out.

Read: What Is The Largest Segment Of The Credit Union Investment Portfolio?


Total credit union revenue increased 9.6% in 2017 and reached $65.9 billion. This is the highest ever recorded year-end revenue. Up 11.4% to $48 billion, interest income comprised 72.8% of credit union revenue as of Dec. 31, 2017. Learn more about the industry’s year-end earnings.

Read: Earnings By The Numbers.

Happy Reading!

May 29, 2018

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