7 Ratios Every Employee Should Know About Credit Union Lending
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Lending is the engine that powers credit unions, and these seven ratios will help every employee understand why.
Lending and asset growth have been capturing industry headlines, but tight margins from sustained low interest rates and slowly rising operating expenses make some other benchmarks worth watching.
Data and insight from Callahan & Associates and industry suppliers.
Indirect lending helps the credit union industry build market share amid booming auto sales.
Credit union ledgers show no froth amid larger financial industry reports about a growing subprime auto loan bubble.
The Illinois credit union phased out its indirect lending efforts and posted major gains in its auto portfolio.
More than 19 million members hold an auto loan originated by a credit union. What does that mean for the industry’s auto loan portfolio?
These five areas of focus can help you better deal with dealers and win more business for your credit union.
GAP insurance can help lenders make lemons out of lemonade in a time of low interest rates.
To retain possibly restless new hires, credit unions are investing in ideation programs, career development, and community service.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.