GTE FCU was founded in 1935 as the credit union for the Peninsular Telephone Company. Headquartered in Tampa, GTE FCU is now the fourth largest credit union in Florida and with more than $2.1 billion in assets one of the largest 60 credit unions in the country. Unfortunately, Tampa was one of the first areas hit with the “credit crisis,” trouble in housing arriving in 2007.
The opportunity for face-to-face interaction with SEG employees is becoming increasingly scarce. What methods can credit unions employ to gain the attention of key decision-makers and potential members at these organizations?
As part of the credit union’s strategic game plan, the call center at State Employees’ Credit Union originates all types of loans.
Purdue Federal procures longer lasting financial relationships with its affinity card product.
Members 1st FCU finds early success with recent launch of private student lending solution.
Wright-Patt Credit Union found a way to respond to the unique needs of their community by developing a suite of lending products that specifically cater to first time home-buyers.
DCU (Digital Federal Credit Union) is a fan of BIG ideas. These ideas often constitute a wave of innovation that changes member experiences. Remote Deposit Capture has been one of their BIG ideas they’ve actively pursued and investigated since 2004.
One of the largest challenges facing the credit union industry today is attracting a younger membership. The graying of the movement is no secret, and the average age of a credit union member has now edged up to 47. Credit unions are consistently asking how can we make ourselves relevant to younger generations?�
Credit unions enjoy a historical strength through their affiliation with organizations that are integral to their members’ lives. The affiliation may be through the company they work for, a military branch, or an organization they are associated with. One way to reinforce this affiliation is through an affinity credit card that is branded with the credit union’s logo, but also contains imagery rel
At year end 2007, DuPage Credit Union had a credit card penetration rate of 45.2%, surpassed by only 25 other credit unions. Since the introduction of the Visa Classic card in 1983, the program has grown to become an integral part of the credit union’s success.
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.