Part I of a Two-Part Report Credit unions have stepped up their outreach to the fastest growing and single largest minority group in America today- Hispanics- starting by understanding cultural differences and following up with customized marketing to attract this diverse yet skeptical group. The reward is that a Credit Union can earn an entire family’s loyalty and make further inroads to a commu

According to the Tower Group, Hispanics are the fastest growing segment of the US population by a factor of five, now totaling nearly 40 million citizens with an expected purchasing power of $1 trillion by 2010. Credit unions have the unique ability to reach out to this underserved group and show them financial success in the community.

Last Thursday, 40 credit unions and vendors gathered on Callahan’s webinar When Should You Convert Data Processors? The panelists of the call represented different stages of the assessment and conversion process and discussed the factors that led them to perform a dat