12 Ratios Every Marketing Manager Should Know (Part 2)
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Key metrics to evaluate credit union marketing spend and bridge the gap between macro trends and micro performance.
Credit union chief executives share key takeaways from 2020 and talk about how they’ll turn challenge into opportunity in the year ahead.
12-month loan growth, provision for loan losses, loan portfolio profile: Three metrics to evaluate your credit union and bridge the gap between macro trends and micro performance.
Credit union chief executives share takeaways from 2020 and talk about how they’ll turn challenge into opportunity in the year ahead.
Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
Susan Fogarty brings wealth management and not-for-profit experiences to CAP COM FCU as it restructures under a member-impact umbrella.
The Tennessee cooperative creates an internal think tank to seize internal expertise and extend member impact.
Truliant FCU completed an end-to-end electronic mortgage closing in March 2020 and became the first credit union to transfer an eNote to the FHLB in Atlanta in 2021. Other credit unions can follow suit.
STCU’s financial relief team pulls risk mitigation and member financial wellbeing under the same umbrella with employees who are simultaneously loan underwriters and financial counselors.
Seattle-based Verity Credit Union is financing limited equity housing on the city’s south side in the hopes the model could serve as the future of affordable housing.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.

Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.