Deals On Wheels
How WSECU turned a coasting RV lending program into a true income vehicle.
How WSECU turned a coasting RV lending program into a true income vehicle.
Arlington Community Federal Credit Union recognizes that young adults ready to buy their first car might need help with saving funds and purchasing the vehicle.
The bi-state credit union moves 40% of indirect members into at least one other financial product.
From in-house video production to cloud-based target marketing, these four credit unions are using leading-edge tools to differentiate and compete.
No credit bubble in sight at CU Direct’s Automotive Lending and Marketing Conference.
Assessing your credit union’s loan approval processes can show where automation can boost operational efficiency and member satisfaction.
Cross-selling is a key component in creating true value in your auto lending strategy and increasing member loyalty.
The strong growth in the auto portfolio drives gains in first quarter consumer lending for America’s credit unions.
The Indiana credit union increased auto loans 39% over last year.
To expand its portfolio, Western Federal Credit Union implements a lending strategy that can compete with the big banks.

A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.

Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.

This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
A radical shift is taking place in the way consumers move money and engage with their financial institution.

How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.