What’s In A Name: Chief Branding Officer
October 11, 2021
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Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.
Branding
An Unusual Brand Partnership Offers A Hoppy Experience
July 6, 2021
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Quad Cities credit union R.I.A. turned a cold call with its neighboring brewery into a branded beer that raises funds for charity.
A Strategy To Engage Sports Fans And Tap New Audiences
June 9, 2021
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Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.
Taking Lessons From A ‘Year Of Giving’
April 8, 2021
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A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
How VACU Struck Video Gold With A Guy In Flannel
April 8, 2021
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The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
5 Ways To Take Charge Of Online Reviews
April 8, 2021
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Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
4 Tips To Boost Branch Search Rankings
April 8, 2021
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Make your credit union’s branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when searching online for financial services.
What’s In A Name: Writer And Brand Voice Specialist
March 15, 2021
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Elizabeth Marshall goes beyond copywriting to combine the written word with a tone that’s personal, professional, and SEO-friendly.
How To Build An Award-Winning Marketing Team
August 31, 2020
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Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
A Year In Review: Social & Search
January 20, 2020
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The worlds of social media and search are ever-changing. Below, we’ve highlighted some of the most groundbreaking updates from 2019 that may impact your credit union’s 2020 strategy.
What’s In A Name: Chief Branding Officer
Mike Patterson integrates HR, marketing, and mission at Pennsylvania’s Horizon Federal Credit Union.
An Unusual Brand Partnership Offers A Hoppy Experience
Quad Cities credit union R.I.A. turned a cold call with its neighboring brewery into a branded beer that raises funds for charity.
A Strategy To Engage Sports Fans And Tap New Audiences
Texas Trust Credit Union puts a creative twist on a standing sponsorship by hosting a video game competition.
Taking Lessons From A ‘Year Of Giving’
A new name and standout Super Bowl commercial isn’t the only way Desert Financial is making a splash in 2018.
How VACU Struck Video Gold With A Guy In Flannel
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
5 Ways To Take Charge Of Online Reviews
Marketing leaders from three credit unions share strategies for how they nurture positive reviews, respond to negative ones, and retain members.
4 Tips To Boost Branch Search Rankings
Make your credit union's branches stand out in a sea of search results. Follow these four tips to ensure potential members find your branches when ...
What’s In A Name: Writer And Brand Voice Specialist
Elizabeth Marshall goes beyond copywriting to combine the written word with a tone that’s personal, professional, and SEO-friendly.
How To Build An Award-Winning Marketing Team
Wyoming’s Meridian Trust FCU offers best practices and lessons learned on the promotional side of the industry’s operations.
A Year In Review: Social & Search
The worlds of social media and search are ever-changing. Below, we've highlighted some of the most groundbreaking updates from 2019 that may impact your credit ...
Browse Topics
Holistic Wellness Finds A Home In Credit Unions
Marc Rapport
From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Building Bonds And Brand By Way Of Culture Kits
Savana Morie
Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
Observation Leads To Opportunity At CommunityAmerica
Aaron Passman
A job-shadowing program at the Kansas City-area credit union has boosted internal promotion rates and helped less-tenured employees advance their careers.
Evolving HR Roles For An Evolving Workforce
Savana Morie
HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs evolve.
How Connected Are Your Employees To Your Culture?
Alexandra Gekas
Gallup data reveals only 20% of employees feel strongly connected to their workplace culture, with minimal differences across remote, hybrid, and on-site settings. Learn why this matters for credit unions.
5 Takeaways From Trendwatch
Andrew Lepczyk
Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.
Mortgages For The Military, Members For Life
Savana Morie
Credit union leaders share how they navigate a successful VA loan program and address challenges veterans face.
Anthony Hernandez On Leadership
Aaron Passman
The president and CEO of the Defense Credit Union Council discusses similarities between the military and credit unions, the benefits of the “OODA loop,” and more.
How First Tech Federal Credit Union Transformed Its Risk Culture
The Protecht Group
The California cooperative transitioned to a centralized platform where risk assessments and controls are woven into the fabric of everyday processes.
From Service To Stability: Exploring Veterans’ Financial Wellbeing And Opportunities For Credit Unions
Savana Morie
Veterans reported higher levels of financial wellbeing than the average U.S. adult in a CFPB survey, but credit unions have room to help those experiencing hardship.