California

Message To The Masses

Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.

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Industry Insights

Elections, Awareness, And Innovation

Day two at ACUC sees focus on polling, projects, the regulatory burden, and how to compete.
Industry Insights

CFPB Payday Lending Rule Requires Speaking Up

New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
Industry Insights

Mortgages, Millennials, And Military Matters

Empowering and engaging potential new homeowners and honoring obligations to military borrowers get close scrutiny at opening day of NAFCU’s annual conference.
Industry Insights

How SEG Values Can Lead To Increased Deposits

Amid an industry trend of strong share growth, one credit union’s community partnership helps it stand out.
Features

A Strategy To Post Arresting Loan Growth

CAHP Credit Union underpins loan growth by building rapport with peace officers across the Golden State.
Features

Joining the Credit Union Student Choice Network

Wright-Patt CU wanted to set up a student lending program and found it could team with the new Credit Union Student Choice network.
Features

Triggering a Portfolio Rescore: Understanding Risk in the Current Environment

After a lengthy re-scoring process of 35,000 credit card holders, SAFE Credit Union used their service bureau's Trigger Alerts to help manage the process.
Features

A Tipping Point in 2010

North Island Credit Union put in place a rigorous cost-cutting regime as soon as the economic crisis hit.
Features

Helping Members Manage Their Finances with PFM tools

For SAFE Credit Union, personal finance management tools offer clear benefits for their membership.
Features

Message To The Masses

Electronic delivery channels have expanded credit unions’ reach, but effectively marketing through those services takes its own strategy.
From left: Dave Valentine, chief lending and strategy officer at Illinois-based Consumers Credit Union, and his dad, Mike Valentine, CEO of BCU.

A Credit Union Bond Beyond Bloodlines

For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.

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Colorful digital promo for Baton Rouge Telco Federal Credit Union's Era's Tour-inspired HELOC campaign. It features bold “zero out-of-pocket costs” messaging and a call-to-action button.

Home Is Where The Heart (And More) Is

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

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