The Power Behind A ‘Strong’ Rebrand
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
A charter change and FOM expansion prompted Kern Schools FCU to rebrand as Valley Strong, but it’s a new growth mindset that has turned the cooperative into a financial force.
A new shared location with a popular cupcake shop has reversed the credit union’s fortunes in San Ramon, CA, where one branch is now serving members better than two were previously.
A six-week, 1-to-1 mentoring program connects white women in senior leadership positions with up-and-coming black women in the credit union industry to open discussion around the racial divide and gender bias.
The California cooperative and two for-profit banks together launched an emergency relief fund to support vulnerable businesses struggling amid a post-COVID environment.
Top-Level Takeaways CBC Federal Credit Union launched an insurance CUSO in August 2021 to provide members with money-saving options. As an added bonus, the CUSO also adds a new source of non-interest income. The CBC Insurance Agency has already surpassed its 100-policy milestone. The credit union now has plans to offer DMV registration services in-branch.
The phrase the more things change, the more they stay the same was coined in 1849 France, but it is applicable to cybersecurity at U.S. financial cooperatives in 2022. The methods attackers use are always changing says Richard Roark, senior vice president and chief technology officer at Bay Federal Credit Union ($1.6B, Capitola, CA). You
Inflation in the United States has reached a 40-year high. Food and gas prices have spiked. But credit unions are stepping in to help members stretch their dollars to the max.
Along with hosting its first Financial Inclusion Forums — intended to be an annual event — the California credit union is making efforts to provide products and services that meet the needs of underserved consumers who might be intimidated by traditional FIs.
This Military Saves Month, check out how efforts within credit union land have earned three cooperatives the Designation of Savings Excellence.
Org charts reflect key responsibilities, but what do variations in top-level structures say about business strategies, compliance goals, CEO priorities, and more?

In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.

This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.

Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?

This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.

A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.

As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.

Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.

Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.

Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.

A closer look at the trade-offs of mandated lower credit card rates reveals a delicate balance between portfolio health and member access.