Member Momentum Is At A Crossroads
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.
Join Elan and TRK for a candid conversation about how the agent model can help your credit union grow without overextending resources.
Agent credit card programs offer a scalable, low-risk way to deliver competitive products and cutting-edge technology that enhances member experience and drives growth.
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Questions and recommendations to help credit unions improve the management and evaluation of their credit card portfolio.
Join TRK Advisors and Elan Credit Card as they explore how credit unions are performing against dominant credit card issuers and what to expect in 2025.
Credit unions must optimize their rewards programs to attract consumers willing to bank with any FI that meets their credit card needs.
Higher interest rates have forced members to pick and choose which debts to repay and which to postpone, which doesn’t fare well for revolving products.
Findings from a new consumer report suggest ways to refine your credit card strategy for 2025.
Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.

Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.