Analytics And Marketing In The Era Of Big Data
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
Being able to make hay with big data is just the beginning for credit unions that turn to experts.
To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
Call it what you will, CFPB’s promise to go easy on mortgage disclosure changes provides some temporary relief.
Three credit unions, each with more than eight years of experience offering member insurance, provide insights into what has made their programs successful.
In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
Alchemy and innovation at CUSO conference shows a movement on the move.
A partnership between Wescom Credit Union and its CUSO rewards members for choosing the credit union for insurance products as well as financial services.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.

Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Planes, Timeshares, And Big Data At NACUSO