Analytics And Marketing In The Era Of Big Data
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
How the right data analytics can empower credit unions to target members with offers that offer timeliness and real value.
In February, Callahan & Associates visited Iowa-based Veridian Credit Union ($20.B, Waterloo, IA) for a two-day investigation into how the credit union creates a culture where everyone is a leader and everyone is an owner. Learn more in this quarter’s Anatomy Of A Leadership Culture.
Being able to make hay with big data is just the beginning for credit unions that turn to experts.
To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
Call it what you will, CFPB’s promise to go easy on mortgage disclosure changes provides some temporary relief.
Three credit unions, each with more than eight years of experience offering member insurance, provide insights into what has made their programs successful.
In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
Alchemy and innovation at CUSO conference shows a movement on the move.
A partnership between Wescom Credit Union and its CUSO rewards members for choosing the credit union for insurance products as well as financial services.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.

Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.

St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.

Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.

The Ohio cooperative is refining the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.

The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.

A new approach to vehicle affordability for credit unions.

Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
Planes, Timeshares, And Big Data At NACUSO