Meet The Finalists For The 2025 Innovation Series: Member Engagement

This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
This year’s finalists focus on deepening relationships to drive top-of-wallet status and keep credit unions top of mind.
A mix of account features, parental involvement, and financial education are all helping the Kentucky cooperative narrow its generation gap.
Credit unions can make themselves top of wallet by meeting member demand for convenience and speed.
Checking and certificate accounts raise cash for lending and support liquidity needs at Credit Union West and Texas Trust.
Credit union members are more willing to pull out their plastic post-pandemic, but the industry can still gain ground with wallet share.
How can credit unions protect the planet and encourage members to do the same?
Financial institutions have a wealth of data available to generate insights to inform difficult decisions about how to adapt and thrive in real time.
A report from the Federal Reserve finds cash payments have stayed consistent in recent years, but households of modest means are less likely to use other payment methods.
Paying loans shouldn’t be difficult. The easier it is to pay your loans, the more likely you will have on-time payments and payers that want to do more banking with you.
Issuing sustainable cards is a simple way to reduce carbon footprints and support green initiatives.
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and what’s to come
With adjustable-rate mortgages back in fashion, credit unions are educating members about the ins and outs of these products, dispelling misunderstandings along the way.
Elevated interest rates make fixed-rate mortgages less attractive to borrowers. In today’s environment, adjustable-rate and balloon/hybrid options offer more attractive payments and short-term flexibility.
Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Economic and industry challenges are reshaping the auto lending market.
As digital innovation reshapes banking, physical branches remain essential for trust, expertise, and personalized service.
How a family-driven app powers more swipe, more stick, and more growth.
The Rhode Island-based credit union is using internal and third-party data to better understand branch traffic patterns and consumer banking behaviors — and the results are paying off far faster than expected.
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
Gruber’s transition to CEO of UVA Community Credit Union brought leadership challenges, cultural shifts, and strategic transformations that all highlight the importance of decisive leadership.