What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
A Strategy To Build Non-Interest Income One Transaction At A Time
April 18, 2016
No Comments
How an Iowa credit union increased its interchange revenue by 41% over four years.
Sell Mortgages. Reap Non-Interest Income.
April 18, 2016
No Comments
How Members 1st Federal Credit Union sells mortgages and makes itself more efficient.
Where To Find Non-Interest Income
April 18, 2016
No Comments
This week, CreditUnions.com features articles showing how credit unions are driving non-interest income, from PIN fees to secondary market sales.
Interview with Amy Sink: Meeting Challenges in Indiana
April 15, 2016
No Comments
Amy Sink, CFO of Teachers CU in South Bend, IN, spoke with Credit Union Strategy & Performance editor Brooke Stoddard in early March on the challenges and opportunties her credit union faces in 2009.
An Innovative Approach to Measuring Member Satisfaction
April 15, 2016
No Comments
The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on the scale? Are your members promoters or detractors?
P-Cards Bring New Expense Control Tool into the System
April 14, 2016
No Comments
Credit unions are implementing purchase card, or p-card, programs to streamline payables, manage cash, and earn on their spending.
Promoting Efficiency and Expense Control to Improve ROA
April 14, 2016
No Comments
With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.
Extending the Reach
April 14, 2016
No Comments
Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has been profitable since inception and has extended our reach to persons otherwise not served.
Marketing the Reverse Mortgage— A Retirement Option
April 14, 2016
No Comments
Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members address their financial needs.
Net Concepts CUs Should be Going For
April 14, 2016
No Comments
As the ability to expand and advance member offerings online continues forward, credit unions are looking for enhanced ways to empower their members with technology to better understand their needs and position the credit union more favorably as the trusted primary financial institution (PFI). Popular solutions are emerging that
A Strategy To Build Non-Interest Income One Transaction At A Time
How an Iowa credit union increased its interchange revenue by 41% over four years.
Sell Mortgages. Reap Non-Interest Income.
How Members 1st Federal Credit Union sells mortgages and makes itself more efficient.
Where To Find Non-Interest Income
This week, CreditUnions.com features articles showing how credit unions are driving non-interest income, from PIN fees to secondary market sales.
Interview with Amy Sink: Meeting Challenges in Indiana
Amy Sink, CFO of Teachers CU in South Bend, IN, spoke with Credit Union Strategy & Performance editor Brooke Stoddard in early March on the ...
An Innovative Approach to Measuring Member Satisfaction
The Net Promoter® Score is a metric that measures how likely your members will recommend the credit union. Where does your credit union fall on ...
P-Cards Bring New Expense Control Tool into the System
Credit unions are implementing purchase card, or p-card, programs to streamline payables, manage cash, and earn on their spending.
Promoting Efficiency and Expense Control to Improve ROA
With net interest margin at its lowest level in recent history, credit unions will need greater focus on expense control to overcome the earnings squeeze.
Extending the Reach
Looking for new opportunities, we formed a CUSO holding company and within it a marketing company. This marketing company serves credit unions, even banks, has ...
Marketing the Reverse Mortgage— A Retirement Option
Many seniors are concerned about funding their retirement, especially with rising medical and living expenses. A reverse mortgage product allows credit unions help older members ...
Net Concepts CUs Should be Going For
As the ability to expand and advance member offerings online continues forward, credit unions are looking for enhanced ways to empower their members with technology ...
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.