What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Credit Union Branches Are On The Rise
August 26, 2015
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The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
5 Facts About Credit Union Lending In Second Quarter 2015
August 26, 2015
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Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
Operating Efficiency Improves At U.S. Credit Unions In The Second Quarter
August 26, 2015
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Credit unions of all asset sizes are spending less to earn a dollar.
Star One Credit Union Posts 5.64% Growth In Member Relationships
August 25, 2015
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The California cooperative reaches all-time high in average member relationship.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
August 25, 2015
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A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
August 24, 2015
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Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
State In The Spotlight: Nevada
August 20, 2015
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How do credit unions in Nevada stack up against the nation?
Now’s The Time To Do (Measurably) Well And Good
August 20, 2015
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Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
August 19, 2015
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Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
August 11, 2015
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A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Credit Union Branches Are On The Rise
The number of credit union branches has risen since midyear 2014, but deposit market share is holding steady.
5 Facts About Credit Union Lending In Second Quarter 2015
Lending activity at America’s credit unions suggests members are making cooperatives their financial institution of choice.
Operating Efficiency Improves At U.S. Credit Unions In The Second Quarter
Credit unions of all asset sizes are spending less to earn a dollar.
Star One Credit Union Posts 5.64% Growth In Member Relationships
The California cooperative reaches all-time high in average member relationship.
State Farm FCU Is Among Top 10 Most Efficient $1 Billion Credit Unions
A distinct branching model contributes to lean operations at the $3.9 billion institution.
3 Graphs That Show The Strength In Credit Union Lending
Strong consumer and real estate lending helped credit union loan originations set a record midyear high.
Now’s The Time To Do (Measurably) Well And Good
Surging credit union metrics combine with startling measures of Americans’ financial woes to paint picture of opportunity and challenge.
3 Takeaways From Trendwatch 2Q15
Second quarter performance data showcases current and future areas of growth for credit unions, including loans, shares, and variety of income.
Executive Compensation Is A Give And Take
A balanced salary strategy considers what other executives make as well as the credit union’s financial health.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?