What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Forum Credit Union Posts Double-Digit First Quarter Consumer Loan Growth
May 12, 2015
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The Indiana credit union increased auto loans 39% over last year.
Two Roads Crossing
May 6, 2015
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Credit unions are increasing their holdings in securities available-for-sale while banks are increasing their holdings in securities held-to-maturity. How do these different strategies relate to price risk?
The Floodgates Have Opened
May 6, 2015
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Fed chair Janet Yellen’s comments during an IMF conference on Wednesday contributed to a global sell-off of stocks last night.
How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K
May 5, 2015
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Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they say that’s just the beginning.
Price Risk In The Credit Union Investment Portfolio
May 4, 2015
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How would a bump in interest rates affect investments at U.S. credit unions?
Bonds Are Losing Their Grip On Leadership
April 30, 2015
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Dow futures are down 20 points in preopening trading and bond prices are close to unchanged to start the last day of April.
What’s On Your Performance Report?
April 27, 2015
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This week, CreditUnions.com highlights ratios all credit unions should be tracking according to the roles that should be tracking them.
Why Credit Unions Need To Benchmark And How To Avoid Pitfalls
April 27, 2015
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This Graphic Of The Week offers five reasons to start benchmarking today and three strategies to make the most of benchmarking efforts.
5 Ratios Every CLO Should Know
April 27, 2015
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Lending officers are under constant pressure to produce loans. These five benchmarks give CLOs a place to start when managing lending activities and communicating about the health and growth of the credit union.
3 Ratios Every COO Must Know
April 27, 2015
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The combination of many ratios offers a complete picture of a credit union’s operational performance. These three will help COOs communicate successes and opportunities in meeting overall goals.
Forum Credit Union Posts Double-Digit First Quarter Consumer Loan Growth
The Indiana credit union increased auto loans 39% over last year.
Two Roads Crossing
Credit unions are increasing their holdings in securities available-for-sale while banks are increasing their holdings in securities held-to-maturity. How do these different strategies relate to ...
How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K
Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they ...
Price Risk In The Credit Union Investment Portfolio
How would a bump in interest rates affect investments at U.S. credit unions?
Bonds Are Losing Their Grip On Leadership
Dow futures are down 20 points in preopening trading and bond prices are close to unchanged to start the last day of April.
What’s On Your Performance Report?
This week, CreditUnions.com highlights ratios all credit unions should be tracking according to the roles that should be tracking them.
Why Credit Unions Need To Benchmark And How To Avoid Pitfalls
This Graphic Of The Week offers five reasons to start benchmarking today and three strategies to make the most of benchmarking efforts.
5 Ratios Every CLO Should Know
Lending officers are under constant pressure to produce loans. These five benchmarks give CLOs a place to start when managing lending activities and communicating about ...
3 Ratios Every COO Must Know
The combination of many ratios offers a complete picture of a credit union’s operational performance. These three will help COOs communicate successes and opportunities in ...
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Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
The Floodgates Have Opened