What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
What’s On Your Performance Report?
April 27, 2015
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This week, CreditUnions.com highlights ratios all credit unions should be tracking according to the roles that should be tracking them.
Why Credit Unions Need To Benchmark And How To Avoid Pitfalls
April 27, 2015
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This Graphic Of The Week offers five reasons to start benchmarking today and three strategies to make the most of benchmarking efforts.
5 Ratios Every CLO Should Know
April 27, 2015
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Lending officers are under constant pressure to produce loans. These five benchmarks give CLOs a place to start when managing lending activities and communicating about the health and growth of the credit union.
3 Ratios Every COO Must Know
April 27, 2015
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The combination of many ratios offers a complete picture of a credit union’s operational performance. These three will help COOs communicate successes and opportunities in meeting overall goals.
5 Ratios Every CEO Must Know
April 27, 2015
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Jack-of-all-trades, master of none. These benchmarks help CEOs lead their entire organization — from finance to marketing and everything in between.
Credit Unions Creating The Next Economy
April 23, 2015
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As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Back To German Watch?
April 23, 2015
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The NASDAQ teeters on the precipice of breaking even after 15 years, and the German 10-year yield sneaks a surprise attack on the bond market.
RBC2: You Might Not Like What Comes Next
April 23, 2015
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Legal battle and years of uncertainty could follow a final rule like this.
RBC2: First, Do No Harm
April 20, 2015
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This “fundamentally flawed” policy actually creates a capital problem.
Employment And Salary Trends In The U.S. Financial Services Industry
April 20, 2015
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Credit unions demonstrate a commitment to add numbers to their employee rosters and dollars to their employee salaries.
What’s On Your Performance Report?
This week, CreditUnions.com highlights ratios all credit unions should be tracking according to the roles that should be tracking them.
Why Credit Unions Need To Benchmark And How To Avoid Pitfalls
This Graphic Of The Week offers five reasons to start benchmarking today and three strategies to make the most of benchmarking efforts.
5 Ratios Every CLO Should Know
Lending officers are under constant pressure to produce loans. These five benchmarks give CLOs a place to start when managing lending activities and communicating about ...
3 Ratios Every COO Must Know
The combination of many ratios offers a complete picture of a credit union’s operational performance. These three will help COOs communicate successes and opportunities in ...
5 Ratios Every CEO Must Know
Jack-of-all-trades, master of none. These benchmarks help CEOs lead their entire organization — from finance to marketing and everything in between.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
RBC2: You Might Not Like What Comes Next
Legal battle and years of uncertainty could follow a final rule like this.
RBC2: First, Do No Harm
This "fundamentally flawed" policy actually creates a capital problem.
Employment And Salary Trends In The U.S. Financial Services Industry
Credit unions demonstrate a commitment to add numbers to their employee rosters and dollars to their employee salaries.
Browse Topics
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
Back To German Watch?