What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Callahan & Associates Presents Co-Opoly
April 13, 2015
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An industry-themed board game puts players in the driver’s seat of a brand-new credit union.
RBC2: Member-Owners Get Burned Both Ways
April 13, 2015
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Reserves are different from capital, and with RBC2, credit union members pay the price.
4 Trends In Marketing Spend
April 13, 2015
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Marketing expenses, measurable goals, and more in this Graphic Of The Week.
For the Long Haul: Ethics and Leadership
April 10, 2015
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Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
A 100-year Vision For Credit Unions
April 10, 2015
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How can credit unions make a second century as good as the first? We examine the question and forge some answers.
How The Fed Boxed Itself In
April 9, 2015
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In yesterday’s FOMC minutes, the Fed laid out three conditions that must be met in order for it to consider the first tightening.
Service CU Tuning in all Channels to Bring in New Members
April 8, 2015
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This New Hampshire credit union looked to extend their reach to members through every possible channel. Their initial focus was on indirect auto lending and enhancing their efforts through online seminars and innovative dealer promotions.
Buying a Pre-existing Business
April 6, 2015
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Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services – buying a pre-existing business.
Measuring Performance: A Journey to Sucess
April 6, 2015
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First Financial Credit Union adopted a strategy of developing a Success Model consisting of three components: Employee Loyalty, Member Loyalty, and Financial Soundness. How can a credit union use this strategy by implementing a Branch profitability study and a balanced scorecard for employee evaluation?
Case Study: How Did San Francisco Fire Reinvigorate its Membership?
April 3, 2015
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By developing an effective strategy, in less than two years this credit union boosted its member loyalty score by over 10 percent!
Callahan & Associates Presents Co-Opoly
An industry-themed board game puts players in the driver's seat of a brand-new credit union.
4 Trends In Marketing Spend
Marketing expenses, measurable goals, and more in this Graphic Of The Week.
For the Long Haul: Ethics and Leadership
Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
A 100-year Vision For Credit Unions
How can credit unions make a second century as good as the first? We examine the question and forge some answers.
How The Fed Boxed Itself In
In yesterday's FOMC minutes, the Fed laid out three conditions that must be met in order for it to consider the first tightening.
Service CU Tuning in all Channels to Bring in New Members
This New Hampshire credit union looked to extend their reach to members through every possible channel. Their initial focus was on indirect auto lending and ...
Buying a Pre-existing Business
Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services - buying ...
Measuring Performance: A Journey to Sucess
First Financial Credit Union adopted a strategy of developing a Success Model consisting of three components: Employee Loyalty, Member Loyalty, and Financial Soundness. How can ...
Case Study: How Did San Francisco Fire Reinvigorate its Membership?
By developing an effective strategy, in less than two years this credit union boosted its member loyalty score by over 10 percent!
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
RBC2: Member-Owners Get Burned Both Ways