What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
3 Takeaways From Trendwatch 4Q 2014
February 18, 2015
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The combination of balance sheet dynamics, membership preference, and marketplace performance has the credit union industry primed for growth in 2015.
Different Sides, Same Coin
February 9, 2015
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This week, CreditUnions.com takes a deeper dive into two complementary, yet often misused, concepts that underpin credit union success — productivity and efficiency.
How To Stop Wasting And Start Saving
February 9, 2015
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Member One FCU offers three lessons gleaned from six years of operating a process improvement team.
3 Ways To Cut Expenses
February 9, 2015
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Patelco Credit Union reduced its controllable expenses by 10% and shares ways other credit unions can, too.
2 Strategies To Achieve Efficiency Beyond Your Weight Class
February 9, 2015
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These two mid-sized credit unions hold their own in terms of employee productivity and efficiency, even when compared to larger peers.
The Difference Between Productivity And Efficiency
February 8, 2015
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This cheat sheet offers a visual breakdown of the meaning behind two often-confused metrics.
Economic Up Tempo May Prompt Rate Ratchet
February 6, 2015
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Rising wages, employment may be greeted by rate hikes as Fed works to direct economic harmony.
Self-Serve Processing Is “The New Black”
February 2, 2015
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Borrowers will pay fees for the ability to make a payment online or over the phone. The bottom line: convenient payment options are no longer optional.
Callahan Bowl XI Predicts Seattle Repeat
January 26, 2015
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Deflating news to Patriots partisans: Callahan data points to Seahawks triumph.
How After-Hours Underwriting Boosts Auto Lending
January 26, 2015
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Increase profits by processing loans after your doors close.
3 Takeaways From Trendwatch 4Q 2014
The combination of balance sheet dynamics, membership preference, and marketplace performance has the credit union industry primed for growth in 2015.
Different Sides, Same Coin
This week, CreditUnions.com takes a deeper dive into two complementary, yet often misused, concepts that underpin credit union success — productivity and efficiency.
How To Stop Wasting And Start Saving
Member One FCU offers three lessons gleaned from six years of operating a process improvement team.
3 Ways To Cut Expenses
Patelco Credit Union reduced its controllable expenses by 10% and shares ways other credit unions can, too.
2 Strategies To Achieve Efficiency Beyond Your Weight Class
These two mid-sized credit unions hold their own in terms of employee productivity and efficiency, even when compared to larger peers.
The Difference Between Productivity And Efficiency
This cheat sheet offers a visual breakdown of the meaning behind two often-confused metrics.
Self-Serve Processing Is “The New Black”
Borrowers will pay fees for the ability to make a payment online or over the phone. The bottom line: convenient payment options are no longer ...
Callahan Bowl XI Predicts Seattle Repeat
Deflating news to Patriots partisans: Callahan data points to Seahawks triumph.
How After-Hours Underwriting Boosts Auto Lending
Increase profits by processing loans after your doors close.
Browse Topics
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
What’s In A Name: Vice President Of History & Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Economic Up Tempo May Prompt Rate Ratchet