Finance

Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.

Top Finance Articles

AI Beyond The Bot: How To Introduce AI Across Your Agent And Member Experiences

Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across the customer experience landscape. While AI chatbots represent one key element of a modern member experience strategy, they’re just the beginning when it comes to creating a truly differentiated end-to-end

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5 Takeaways From Trendwatch 3Q 2024

Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry braced for interest rate cuts.

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Features

The Benefits Of Advisory Boards Go Beyond Accountability

From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
AI in credit unions

AI Beyond The Bot: How To Introduce AI Across Your Agent And Member Experiences

Since generative AI burst onto the scene in 2022, AI chatbots or virtual agents have dominated the headlines—becoming a top investment priority for businesses across ...
Features

Pick Your Provider: Why Some Shops Choose Credit Union-Only Core Processors

Industry leaders share their core conversion stories to credit union-only vendors, citing cost, efficiency, and support as key factors for the switch.
Partner Perspectives

Forging A Bright Future: CEO Strategies To Drive Credit Union Success

A Jack Henry study reveals the industry’s top priorities for the next two years.
Features

Pick Your Provider: Why Bigger Is (Sometimes) Better

Switching to a core provider that serves credit unions and beyond? Two leaders offer the advice they'd have given themselves if they had to do ...
Blogs

5 Takeaways From Trendwatch 3Q 2024

Credit unions posted record revenue in the third quarter thanks to large gains in loan and investment income, yet asset quality worsened as the industry ...
Credit Union Industry Commentary

Economic Data Outpaced Expectations In October

Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Features

Member Experience Gets An Upgrade

Six credit unions offer their insights on what’s new in MX and what’s on the horizon for 2025 and beyond.
Blogs

Why Do Banking Deserts Exist? How Can Credit Unions Fix Them?

Understanding what constitutes a banking desert can help credit unions determine branching and outreach strategies for underserved communities.
Partner Perspectives

From Toasters To Technology: Enhancing Your Member Experience

Service, innovation, and data don’t just enhance the member experience — they ensure relevancy and success in the future.
What’s In A Name: Chief Efficiency Officer

What’s In A Name: Chief Efficiency Officer

Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn behind the scenes fixes into front line — and bottom-line — wins.

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Jim Morrell, Peninsula Community FCU

Jim Morrell On Leadership

The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.

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