What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Want To Prevent A Food Desert? Just Add Hope.
December 18, 2023
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The Gulf-area credit union and its Hope Enterprise Coalition have helped a popular grocery not only stay in town but also expand operations.
Holiday Spending Is Poised To Reach Nearly $1 Billion
December 18, 2023
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Consumers are spending 60% more than they did a decade ago, and data shows credit union members might be especially likely to put this year’s bill on a credit card.
Credit Union Revenue Hits $89 Billion
December 11, 2023
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Higher interest rates in 2023 underpinned an increase in total revenue, which hit a record high in the third quarter.
Liquid Assets Are Back To Pre-Covid Levels. Markets Are Pricing For Dovish Fed.
December 6, 2023
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Investments Offer A Glimmer Of Hope For Liquidity
November 27, 2023
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The average time to maturity of investment portfolios shortened in the third quarter, a positive sign for credit union liquidity.
Tightening Liquidity Pushes Cooperatives To Slow Indirect Lending
November 20, 2023
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Third quarter data highlights the dynamic between liquidity challenges and lending strategy.
Trendwatch 3Q23
November 15, 2023
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Watch Trendwatch 3Q23 to learn about credit union performance trends gathered from 3Q 2023 data.
Patelco Builds Financial Wellness One Member At A Time
November 13, 2023
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Certified staff members provide personalized guidance and coaching at the California cooperative.
Navigating Asset Quality In A Slowing Economy
November 13, 2023
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Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
5 Takeaways From Trendwatch 3Q 2023
November 13, 2023
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Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Want To Prevent A Food Desert? Just Add Hope.
The Gulf-area credit union and its Hope Enterprise Coalition have helped a popular grocery not only stay in town but also expand operations.
Holiday Spending Is Poised To Reach Nearly $1 Billion
Consumers are spending 60% more than they did a decade ago, and data shows credit union members might be especially likely to put this year’s ...
Credit Union Revenue Hits $89 Billion
Higher interest rates in 2023 underpinned an increase in total revenue, which hit a record high in the third quarter.
Investments Offer A Glimmer Of Hope For Liquidity
The average time to maturity of investment portfolios shortened in the third quarter, a positive sign for credit union liquidity.
Tightening Liquidity Pushes Cooperatives To Slow Indirect Lending
Third quarter data highlights the dynamic between liquidity challenges and lending strategy.
Trendwatch 3Q23
Watch Trendwatch 3Q23 to learn about credit union performance trends gathered from 3Q 2023 data.
Patelco Builds Financial Wellness One Member At A Time
Certified staff members provide personalized guidance and coaching at the California cooperative.
Navigating Asset Quality In A Slowing Economy
Delinquency in on the rise, but some areas of the loan portfolio are performing notably better than others.
5 Takeaways From Trendwatch 3Q 2023
Credit union performance in the third quarter echoed that of the second, with continued tightening of liquidity, diminishing ROA, and deteriorating asset quality.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Liquid Assets Are Back To Pre-Covid Levels. Markets Are Pricing For Dovish Fed.