What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
What Does ‘Digital-First’ Mean For Clearview FCU?
September 14, 2021
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The Pennsylvania credit union is expanding its technology offerings to create internal efficiencies and improve convenience, but it’s still not cutting the branch.
What’s In A Name: COVID Recovery Program Manager
August 23, 2021
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As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new streams of income.
Economic Cycles Are Rarely A Straight Line
August 16, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
3 Takeaways From Trendwatch 2Q 2021
August 11, 2021
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At second quarter, credit unions continue to guide the financial lives of their members as together they recover from the effects of the COVID-19 pandemic.
2Q21 Trendwatch
August 11, 2021
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Learn about the credit union performance trends gathered from 2Q 2021 data.
1 New Department. 3 New Products. 50% Loan Growth.
August 9, 2021
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East Idaho Credit Union turned lemons into lemonade in the past 18 months to post some of the highest growth rates in one of the country’s fastest growing states.
Tucson FCU’s New Take On CUSOs Includes A Chief Officer
August 5, 2021
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Retiring CLO stays on to lead the cooperative’s new emphasis on credit union service organizations, including its own.
A Balanced Scorecard A Decade In The Making
August 5, 2021
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One of Pennsylvania’s largest credit unions ties organizational performance to financial incentive while keeping members’ needs top of mind.
What’s In A Name: Sales Manager And Accountability Trainer
August 2, 2021
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Laurie Flanders cleans up the reputation of “sales” by ensuring All In Federal Credit Union serves members as it works to meet goals.
Have We Breached Peak Economic Growth?
July 26, 2021
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Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
What Does ‘Digital-First’ Mean For Clearview FCU?
The Pennsylvania credit union is expanding its technology offerings to create internal efficiencies and improve convenience, but it’s still not cutting the branch.
What’s In A Name: COVID Recovery Program Manager
As a business owner herself, Ivory Lloyd knows how important it is to connect local businesspeople with resources to weather this storm or create new ...
3 Takeaways From Trendwatch 2Q 2021
At second quarter, credit unions continue to guide the financial lives of their members as together they recover from the effects of the COVID-19 pandemic.
2Q21 Trendwatch
Learn about the credit union performance trends gathered from 2Q 2021 data.
1 New Department. 3 New Products. 50% Loan Growth.
East Idaho Credit Union turned lemons into lemonade in the past 18 months to post some of the highest growth rates in one of the ...
Tucson FCU’s New Take On CUSOs Includes A Chief Officer
Retiring CLO stays on to lead the cooperative’s new emphasis on credit union service organizations, including its own.
A Balanced Scorecard A Decade In The Making
One of Pennsylvania’s largest credit unions ties organizational performance to financial incentive while keeping members’ needs top of mind.
What’s In A Name: Sales Manager And Accountability Trainer
Laurie Flanders cleans up the reputation of "sales" by ensuring All In Federal Credit Union serves members as it works to meet goals.
Have We Breached Peak Economic Growth?
Look beyond the headlines to discover the driving forces behind market trends and consider how they impact a credit union’s investment portfolio.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?
Economic Cycles Are Rarely A Straight Line