What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
6 Metrics That Showcase The Power Of Benchmarking
April 22, 2019
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Savvy credit unions benchmark their performance against similar institutions to establish more meaningful goals and performance evaluations.
Balance Sheet Basics, Social Media Command, And A New Vision
April 22, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Funding The Balance Sheet: Insights Into Advanced Liquidity Management
April 18, 2019
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ALM First Financial Institute presenters provide in-depth look at funding, liquidity options, and strategies as asset liability management stays top of mind.
Cornhusker Cooperatives Report Strong Year For 2018
April 15, 2019
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Nebraska’s 60 credit unions turned out a year of positive performance among all major metrics.
Keystone Co-Ops Lend Well To End The Year Well
April 12, 2019
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Pennsylvania credit unions exceeded the national average in loan growth while keeping delinquencies below average.
To Meet Long-Term Goals, 2 Credit Unions Go Short
April 8, 2019
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How a flat yield curve and a 2-year-old regulation are pushing two credit unions toward more conservative investment portfolios.
Go Short, Take Flight, And Strong Performance
April 8, 2019
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Five can’t-miss data points this week on CreditUnions.com.
Cornerstone League Cooperatives Corral Another Strong Year
April 8, 2019
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Callahan data shows record loan originations as well as an uptick in ROA in Arkansas, Oklahoma, and Texas.
Buckeye State Credit Unions End The Year Strong
April 8, 2019
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Callahan data shows uptick in all major metrics for Ohio’s 264 member-owned financial cooperatives.
Credit Union Industry At-A-Glance (4Q18)
April 8, 2019
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Membership at U.S. credit unions increased 4.4% year-over-year and the average member relationship increased $542 in 2018. What else happened in the fourth quarter?
6 Metrics That Showcase The Power Of Benchmarking
Savvy credit unions benchmark their performance against similar institutions to establish more meaningful goals and performance evaluations.
Balance Sheet Basics, Social Media Command, And A New Vision
Five can't-miss data points this week on CreditUnions.com.
Funding The Balance Sheet: Insights Into Advanced Liquidity Management
ALM First Financial Institute presenters provide in-depth look at funding, liquidity options, and strategies as asset liability management stays top of mind.
Cornhusker Cooperatives Report Strong Year For 2018
Nebraska’s 60 credit unions turned out a year of positive performance among all major metrics.
Keystone Co-Ops Lend Well To End The Year Well
Pennsylvania credit unions exceeded the national average in loan growth while keeping delinquencies below average.
To Meet Long-Term Goals, 2 Credit Unions Go Short
How a flat yield curve and a 2-year-old regulation are pushing two credit unions toward more conservative investment portfolios.
Go Short, Take Flight, And Strong Performance
Five can't-miss data points this week on CreditUnions.com.
Cornerstone League Cooperatives Corral Another Strong Year
Callahan data shows record loan originations as well as an uptick in ROA in Arkansas, Oklahoma, and Texas.
Buckeye State Credit Unions End The Year Strong
Callahan data shows uptick in all major metrics for Ohio’s 264 member-owned financial cooperatives.
Credit Union Industry At-A-Glance (4Q18)
Membership at U.S. credit unions increased 4.4% year-over-year and the average member relationship increased $542 in 2018. What else happened in the fourth quarter?
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.