What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Efficiency By The Numbers (2Q18)
November 1, 2018
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The credit union industry’s efficiency ratio of 69.8% as of June 30 was the lowest it’s been since 2010.
A Nightmare On Main Street
October 30, 2018
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Many Americans live out their financial nightmares every day. This Halloween, Callahan employees share what their nightmares look like.
Investments By The Numbers (2Q18)
October 22, 2018
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Investment balances at credit unions remained strong in the second quarter despite a year-over-year contraction.
Credit Union Industry At-A-Glance (2Q18)
October 22, 2018
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The total number of credit unions dropped by 50 in the second quarter, and membership expanded 4.3%, the equivalent of 4.7 million new members. What else happened in the second quarter?
Custom Scorecards Are A Credit Unions Best Tool
October 17, 2018
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Does your credit union use custom scorecards? If not, you could be missing big opportunities and taking unnecessary risks.
Macro-Economic And Industry Trends (2Q18)
October 16, 2018
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What credit unions need to know about members, lending, asset quality, share balances, and more at second quarter 2018.
International Credit Union Day 2018 Giveback: Dupaco
October 16, 2018
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On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
International Credit Union Day 2018 Giveback: SRP
October 16, 2018
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On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union difference.
Bots, Branches, And $3.3 Billion
October 15, 2018
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Five can’t-miss data points this week on CreditUnions.com.
3.3 Billion Ways To Showcase The Credit Union Difference
October 15, 2018
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Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
Efficiency By The Numbers (2Q18)
The credit union industry's efficiency ratio of 69.8% as of June 30 was the lowest it's been since 2010.
A Nightmare On Main Street
Many Americans live out their financial nightmares every day. This Halloween, Callahan employees share what their nightmares look like.
Investments By The Numbers (2Q18)
Investment balances at credit unions remained strong in the second quarter despite a year-over-year contraction.
Credit Union Industry At-A-Glance (2Q18)
The total number of credit unions dropped by 50 in the second quarter, and membership expanded 4.3%, the equivalent of 4.7 million new members. What ...
Custom Scorecards Are A Credit Unions Best Tool
Does your credit union use custom scorecards? If not, you could be missing big opportunities and taking unnecessary risks.
Macro-Economic And Industry Trends (2Q18)
What credit unions need to know about members, lending, asset quality, share balances, and more at second quarter 2018.
International Credit Union Day 2018 Giveback: Dupaco
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
International Credit Union Day 2018 Giveback: SRP
On the platinum anniversary of International Credit Union Day, CreditUnions.com looks at how different credit unions return value to members to showcase the credit union ...
Bots, Branches, And $3.3 Billion
Five can't-miss data points this week on CreditUnions.com.
3.3 Billion Ways To Showcase The Credit Union Difference
Credit unions across the country offer members better rates, reduced fees, and other patronage perks. That’s something to celebrate.
Browse Topics
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
The Numbers Are Good. The Moment Is Hard.
William Hunt
Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.
Wages Are Growing. Wallets Are Not.
Sherry Virden
Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.
Credit Unions Are Having A Margin Moment
Tony Waltrich
Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.
Where Have All The Members Gone?
Omar Shalabi
Membership growth is slowing, but financial activity is not. What does the modern financial relationship look like?
5 Takeaways From First Quarter Credit Union Performance Data
William Hunt
Inflation, war, and uncertain futures have reshaped members’ needs in 2026. What does credit union performance data from the first quarter of 2026 say about household budgets, inflation pressures, and more?