What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
More Branches, Youth Deposits, And Online Reviews
August 20, 2018
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Five can’t-miss data points this week on CreditUnions.com.
4 New Branches. 4 More On The Way.
August 20, 2018
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Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
How To Prepare For Contactless EMV Adoption
August 20, 2018
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Adoption trajectory means it’s time for credit unions to understand and empower the use of dual interface cards.
Efficiency By The Numbers (1Q18)
August 20, 2018
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U.S. credit unions reported the lowest ever first quarter efficiency ratio in 2018.
Interest Margin Expands For The Fifth Quarter
August 20, 2018
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The net interest margin at credit unions nationwide increased as interest income expanded more than $3 billion in the past year.
Credit Cards By The Numbers (1Q18)
August 13, 2018
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Balances as well as delinquencies for credit union credit cards were on the rise in the first quarter of the year.
Temporary Easing Of Trade Concerns
August 6, 2018
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Lending By The Numbers (1Q18)
August 6, 2018
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First quarter lending at credit unions contributed to an expanding balance sheet.
Best Of July 2018
August 1, 2018
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Based on July traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Countdown To CECL Has Begun
July 30, 2018
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Future losses will soon be part of the equation for calculating reserves, and there’s much work to be done.
More Branches, Youth Deposits, And Online Reviews
Five can’t-miss data points this week on CreditUnions.com.
4 New Branches. 4 More On The Way.
Rogue Credit Union is building a network that marries today’s member loyalty with tomorrow’s trends.
How To Prepare For Contactless EMV Adoption
Adoption trajectory means it’s time for credit unions to understand and empower the use of dual interface cards.
Efficiency By The Numbers (1Q18)
U.S. credit unions reported the lowest ever first quarter efficiency ratio in 2018.
Interest Margin Expands For The Fifth Quarter
The net interest margin at credit unions nationwide increased as interest income expanded more than $3 billion in the past year.
Credit Cards By The Numbers (1Q18)
Balances as well as delinquencies for credit union credit cards were on the rise in the first quarter of the year.
Lending By The Numbers (1Q18)
First quarter lending at credit unions contributed to an expanding balance sheet.
Best Of July 2018
Based on July traffic (and our editorial instincts), here are the top articles and blogs that appeared on CreditUnions.com.
The Countdown To CECL Has Begun
Future losses will soon be part of the equation for calculating reserves, and there’s much work to be done.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Temporary Easing Of Trade Concerns