What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
Measuring and Managing Your Credit Card Program Profitability
July 2, 2018
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To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques valuable to all credit unions that either currently issue credit cards or are considering doing so.
Analytical Minds, Financial Independence, And Ghosting
July 2, 2018
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Five can’t-miss data points this week on CreditUnions.com.
Flat Curves And Low Rates
July 1, 2018
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Look at the shape of the yield curve within the context of other factors in the economy and not as a stand-alone predictor of recession.
Credit Union Industry At-A-Glance (1Q18)
July 1, 2018
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Credit unions added 4.7 million net new members in the past 12 months, and the NCUA’s equity distribution helped push ROA to 0.90%. What else happened in the first quarter?
Say Anything: Why Prospective Employees Are Ghosting Prospective Employers
June 28, 2018
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Low unemployment, worker shortages, and normalized bad behavior has given rise to a new trend.
Speak For Yourself
June 18, 2018
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Five can’t-miss data points this week on CreditUnions.com.
1Q18 Data Shows More Members And Better Product Penetration
June 18, 2018
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Positive net member growth and product penetration paint a pretty picture of the credit union movement’s progress.
European Political Concerns Spark Volatility
June 6, 2018
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This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact your credit union’s investment portfolio.
Farming For Autos
June 4, 2018
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New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.
Disruption And Table Jumping At Drive ’18
June 4, 2018
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Speakers at the annual CU Direct conference talk about today’s business environment and tomorrow’s recession.
Measuring and Managing Your Credit Card Program Profitability
To keep your card program healthy, an understanding of current profitability levels and long-term pressures is critical. This session provides the tools, models, and techniques ...
Analytical Minds, Financial Independence, And Ghosting
Five can’t-miss data points this week on CreditUnions.com.
Credit Union Industry At-A-Glance (1Q18)
Credit unions added 4.7 million net new members in the past 12 months, and the NCUA’s equity distribution helped push ROA to 0.90%. What else ...
Say Anything: Why Prospective Employees Are Ghosting Prospective Employers
Low unemployment, worker shortages, and normalized bad behavior has given rise to a new trend.
1Q18 Data Shows More Members And Better Product Penetration
Positive net member growth and product penetration paint a pretty picture of the credit union movement’s progress.
European Political Concerns Spark Volatility
This insightful monthly market commentary will help you look beyond the headlines to better understand what is driving the current market trends that could impact ...
Farming For Autos
New economic realities pushed SouthPoint Financial to expand into other segments of its loan portfolio. Here’s how it handled the exponential growth that followed.
Disruption And Table Jumping At Drive ’18
Speakers at the annual CU Direct conference talk about today’s business environment and tomorrow’s recession.
Browse Topics
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Flat Curves And Low Rates