What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
A Strategy To Manage Cash And Serve Members
May 15, 2017
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Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in the system.
How 4 Credit Unions Achieved Member Insurance And Investment Success
May 15, 2017
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Credit unions on both coasts share how they ramped up new insurance and investment services.
First South Financial’s Targeted Marketing Nets Big Returns
May 15, 2017
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The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
On the Call, On the Ball
May 15, 2017
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Call center metrics help a credit union assess the overall performance of the call center and its agents.
Wellness Programs, Small Credit Union Successes, And The Secondary Market
May 15, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Follow The Golden Brick Road
May 8, 2017
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The story behind Golden 1 Credit Union’s 35.5% auto loan growth.
Rates Rise And Heath Care Falls?
May 4, 2017
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What traders learned from yesterday’s FOMC statement, and how they’ll react to the latest health care vote.
Auto Leases, Balloons, And Pre-Approvals
May 1, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
Branch Enhancements And Community Involvement Contribute To Double-Digit Growth
April 28, 2017
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University of Michigan CU sees notable growth following completion of branch upgrades and generous community initiatives.
The 2016 Credit Union Leaders
April 25, 2017
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At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
A Strategy To Manage Cash And Serve Members
Mountain America Credit Union is a veteran user of cash management analytics, but it’s still learning how to optimize its understanding of and confidence in ...
How 4 Credit Unions Achieved Member Insurance And Investment Success
Credit unions on both coasts share how they ramped up new insurance and investment services.
First South Financial’s Targeted Marketing Nets Big Returns
The Memphis credit union has improved retention, electronic services, and accounts per household by delivering the right messages to the right members.
On the Call, On the Ball
Call center metrics help a credit union assess the overall performance of the call center and its agents.
Wellness Programs, Small Credit Union Successes, And The Secondary Market
Five can't-miss data points featured this week on CreditUnions.com.
Follow The Golden Brick Road
The story behind Golden 1 Credit Union's 35.5% auto loan growth.
Auto Leases, Balloons, And Pre-Approvals
Five can't-miss data points featured this week on CreditUnions.com.
Branch Enhancements And Community Involvement Contribute To Double-Digit Growth
University of Michigan CU sees notable growth following completion of branch upgrades and generous community initiatives.
The 2016 Credit Union Leaders
At year-end 2016, see which credit unions lead the way in six key cooperative metrics.
Browse Topics
Meet The Finalists For The 2026 Innovation Series: Data And Decision Intelligence
Callahan & Associates
This year’s finalists are reimagining how credit unions use data to boost service levels and improve efficiencies.
A New Product Playbook Is Driving Change At Premier Credit Union
Savana Morie
In order to adopt a more proactive strategy, the Iowa cooperative is using a dedicated product development team to promote visibility and follow-through from idea to launch.
Meet The Finalists For The 2026 Innovation Series: AI-Powered Member Experience
Callahan & Associates
This year’s finalists are reimagining how credit unions can use AI to combine cutting-edge technology with old-school member service.
When Members Don’t Turn To FIs, They Turn To Friends And Family
Andrew Lepczyk
Financial advice comes in many forms. How can credits union make sure they are the No. 1 choice for their members?
Meet The Finalists For The 2026 Innovation Series: Reimagining The Lending Experience
Callahan & Associates
This year’s finalists are uncovering new ways to harness the power of technology to improve and expand lending across the industry.
A Small Match Builds Big Emergency Savings At Lake Trust
Aaron Passman
A program to help staffers improve their savings skills generated more than $200,000 in deposits and helped change participants’ financial habits.
Credit Union Data Predicts Who Will Win Super Bowl 2026
Andrew Lepczyk
As Super Bowl LX nears, the Callahan Bowl prediction model says the Seahawks will see green en route to the Lombardi Trophy.
140 Million Reasons To Lend
Aaron Passman
Lending is evolving, and credit unions are adapting. This week, CreditUnions.com examines how shifting economic conditions are reshaping lending strategies.
Rethinking Auto Lending And The Choices Facing Credit Union Leaders
Callahan & Associates
Affordability pressures, extended loan terms, and shifting vehicle values are forcing institutions to look beyond familiar structures and reconsider how to balance risk and return.
What Credit Unions Can Do NOW To Launch And Expand Student Lending Programs
Callahan & Associates
Credit unions are uniquely well-positioned to guide members through uncertainty and fill essential funding gaps.
Rates Rise And Heath Care Falls?