What’s In A Name: Chief Efficiency Officer
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line
Finance
Your hub to learn how credit unions manage assets and liabilities, boost non-interest income, improve efficiencies and productivity, and maximize returns.
Top Finance Articles
6 Lessons For Credit Unions From Craft Breweries
Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
The K-Shaped Recovery And An Economy Divided
Inflation, debt, and income inequality are fueling a K-shaped, post-pandemic recovery, widening the gap between different economic segments and challenging lower-income households.
State In The Spotlight: Idaho
July 1, 2017
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There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho credit unions post the third-best performance among all 50 states for member, asset, loan, and share growth.
Bringing Hope Back To Tampa Bay
June 22, 2017
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Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
An Assessment Of The Amazon Effect
June 22, 2017
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Amazon’s purchase of Whole Foods is not a game-changer for inflation or Fed policy.
The Service Shift Behind Credit Union Employment Growth
June 19, 2017
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Credit unions add technology and jobs amid the move to universal tellers, ITMs, and the new branch design.
Employment Growth And Innovative Hiring Strategies
June 19, 2017
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Five can’t-miss data points featured this week on CreditUnions.com.
New Charter, New Life For A New York Credit Union
June 12, 2017
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How a new headquarters building and a community charter underpinned growth at Peru FCU.
Must See TV
June 8, 2017
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Thursday offers a lineup of three possible threats to the markets.
Credit Union Investments Stay Short For The Long Run
June 6, 2017
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The movement’s investment portfolio in the first quarter remains liquid for lending and buffers against rising interest rates.
Dollar Rolls Liven Up Investments At Ent Credit Union
June 5, 2017
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The Colorado cooperative’s mortgage-backed security re-purchase strategy makes more of investments and funds member give-back programs.
What Drives Credit Union Revenue?
June 5, 2017
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Credit unions generate income in a multitude of ways to stay competitive in a narrowing margin environment.
State In The Spotlight: Idaho
There are three times the number of credit unions than banks in Idaho, and members are making the most of the credit union movement. Idaho ...
Bringing Hope Back To Tampa Bay
Economic turbulence had an entire Florida community singing the blues, but the reinvigoration of a cooperative cornerstone changed the outlook.
The Service Shift Behind Credit Union Employment Growth
Credit unions add technology and jobs amid the move to universal tellers, ITMs, and the new branch design.
Employment Growth And Innovative Hiring Strategies
Five can't-miss data points featured this week on CreditUnions.com.
New Charter, New Life For A New York Credit Union
How a new headquarters building and a community charter underpinned growth at Peru FCU.
Must See TV
Thursday offers a lineup of three possible threats to the markets.
Credit Union Investments Stay Short For The Long Run
The movement’s investment portfolio in the first quarter remains liquid for lending and buffers against rising interest rates.
Dollar Rolls Liven Up Investments At Ent Credit Union
The Colorado cooperative’s mortgage-backed security re-purchase strategy makes more of investments and funds member give-back programs.
What Drives Credit Union Revenue?
Credit unions generate income in a multitude of ways to stay competitive in a narrowing margin environment.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
An Assessment Of The Amazon Effect