Mission Federal Credit Union wanted to enhance its ability to serve members while ensuring that quality service led to results. The $1.7 billion credit union recognized the growing complexity of its product lines and saw the need for staff and members to tap into information that would help them better utilize its numerous loan and deposit products.
Veridian encourages diversity not only through its membership, but also through its choices of suppliers.
GUASFCU offers repeat loan promotions that target repeat applicants.
A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the wake of the CARD Act.
According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never checked their credit report. In recognition of this startling trend BMI Federal Credit Union ($355M, Dublin, OH) launched an innovative, multi-purposed mail marketing campaign to address the issue head on.
Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive whole.
Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value to members.
Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.
Tower Federal Credit Union did not see the Refi Boom coming, but they were ready for it when it came.
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
The 2025 conference gathered vendors, dealers, lenders, and leaders to focus on successful sailing through turbulent seas.
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Josh Haney’s path to CEO at Perfect Circle Credit Union began at the teller line and wound through multiple departments, with each new role preparing him to take the helm.
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
Healthcare coverage and education is a natural extension of the service and advocacy credit unions already provide.
When the postseason heats up, Callanan lets credit union balance sheets take a swing at the 2025 fall classic.
The Wisconsin credit union shares how small shops can do big things to thwart time-tested and changing threats.
Upcoming legislative changes position credit union student lending to meet soaring demand.
Practical tips from marketing pros for navigating brand integration, from aligning messaging and honoring legacy to building trust and more.