CEO Interview: Looking for Impact
David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
David Mooney, a former JPMorganChase banker, talks about his work to convert United Airlines Employees CU to Alliant CU.
After moving to a credit union one-third the size of his former bank, Richard Hurt was asked to take the credit union to the next level.
You shouldn’t have to wait for your first million to see a decent return on your money, was the message of BECU’s ($7.6B, Seattle, WA) commercial to promote their Member Advantage and Early Saver Programs, for members younger than 18.
According to Ed Callahan and Bucky Sebastian, the future share and direction of the credit union industry may lie in the hands of mid-sized credit union CEOs.
After discussing Neighborhood CU’s community charter strategy, Mark Arnold, SVP, discusses the tactics used to grow members in this Part Two article.
DuPont Community Credit Union ($486m) had a goal of increasing credit card loans by $4.8 million in two months but surpassed it in only two weeks.
With more than 220 branches across the state of North Carolina, State Employees’ Credit Union has a workforce that tops 4,000 employees. The selection and training of employees is essential to SECU’s one-on-one approach with members.
Callahan & Associates is featuring Wright-Patt Credit Union in the next quarterly issue and online video exclusive of Credit Union Strategy and Performance (CUSP). The credit union is being recognized for its success in branding/differentiation.
Earlier in 2009, President Obama introduced his 2010 budget overview, which included plans to dramatically overhaul the current student loan financing system. To understand the impact of this proposed change on natural person credit unions involved in FFELP lending, Callahan’s Dane Coalson interviewed Mike Long, EVP& CCO of University of Wisconsin CU (UWCU).
We sat down with Karl Murphy, CEO of Firstlight FCU to discuss how his credit union is positioning itself to deal with the adverse circumstances that many credit unions find themselves in today.

Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.

From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.

From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.

Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.

From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.

An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.

The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.

Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.

CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.