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Educating Members One FICO Score at a Time

According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never checked their credit report. In recognition of this startling trend BMI Federal Credit Union ($355M, Dublin, OH) launched an innovative, multi-purposed mail marketing campaign to address the issue head on.

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Would You Like a Loan with that?

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.

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A Young Credit Department

GUASFCU offers repeat loan promotions that target repeat applicants.
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Piedmont Advantage Re-Energizes Its Card Offerings

A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the ...
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Educating Members One FICO Score at a Time

According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never ...
Features

‘Learning a New Language’: Combining Credit Union Cultures in a Merger

Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive ...
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Part 3 of 3P’s: Product-Free, Personal, Passion

Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
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CEO Interview: Acting Boldly In Good Times

Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value ...
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Would You Like a Loan with that?

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the ...
Features

Preparing for and Adapting to a Rapidly Changing Market

Tower Federal Credit Union did not see the Refi Boom coming, but they were ready for it when it came.
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Delta Community: Building Trust through “Home Loan Specialists”

One-on-one conversations between members and Delta Community’s “home loan specialists” helps strengthen member relationships with the credit union.
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Persevering through Economic Adversity and Natural Disasters

Over the past 15 years, Visions Federal Credit Union has coped with an extended local recession and a “500 year” flood. But through these difficulties, ...

Is Revenge Savings A Fad? Or A Financial Shift?

After years of post-pandemic splurges for the well-to-do and inflationary pain for the less well off, more Americans are shifting to a discipline of saving. Here’s what that means for members and how credit unions can turn the trend into opportunity.

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