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Providing Expert Assistance through Multiple Channels

Mission Federal Credit Union wanted to enhance its ability to serve members while ensuring that quality service led to results. The $1.7 billion credit union recognized the growing complexity of its product lines and saw the need for staff and members to tap into information that would help them better utilize its numerous loan and deposit products.

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Educating Members One FICO Score at a Time

According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never checked their credit report. In recognition of this startling trend BMI Federal Credit Union ($355M, Dublin, OH) launched an innovative, multi-purposed mail marketing campaign to address the issue head on.

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Would You Like a Loan with that?

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the credit union.

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Providing Expert Assistance through Multiple Channels

Mission Federal Credit Union wanted to enhance its ability to serve members while ensuring that quality service led to results. The $1.7 billion credit union ...
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Supplier Diversity

Veridian encourages diversity not only through its membership, but also through its choices of suppliers.
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A Young Credit Department

GUASFCU offers repeat loan promotions that target repeat applicants.
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Piedmont Advantage Re-Energizes Its Card Offerings

A marketing campaign focused on new low rates and balance transfer opportunities resonates with consumers looking to switch their primary credit card relationship in the ...
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Educating Members One FICO Score at a Time

According to recently released data from a bankrate.com survey, an astounding 45% of consumers do not know their credit score, and another 32% have never ...
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‘Learning a New Language’: Combining Credit Union Cultures in a Merger

Combining cultures can be the sticking point for many merger talks. United Federal used strategic leadership and guidance to blend two organizations into a cohesive ...
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Part 3 of 3P’s: Product-Free, Personal, Passion

Forget product, place, price and promotion. This three-part series features credit union success stories that demonstrate the power of the new three P’s.
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CEO Interview: Acting Boldly In Good Times

Backed by record-setting financials but with low member growth, Pete Sainato, CEO of Justice FCU, is instigating a program of significantly boosting return and value ...
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Would You Like a Loan with that?

Outbound calling allows a credit union to personalize the point of contact and can be successful at getting members to increase their relationship with the ...
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Preparing for and Adapting to a Rapidly Changing Market

Tower Federal Credit Union did not see the Refi Boom coming, but they were ready for it when it came.
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