What’s In A Name: Chief Of Financial Empowerment, Marketing, And Outreach
Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.
Diane Sandoval-Griego coordinates diverse efforts to improve financial wellbeing for a multicultural membership.
Greylock FCU connects with staff members to address work/life balance and member service.
Credit unions share insights about programs and strategies aimed at helping marginalized members and communities.
A marketing road map guides product promotion, development, and execution at the New York cooperative.
302 credit unions received $4.7 million in grant funding from the NCUA’s Community Development Revolving Loan Fund in 2020. Take a closer look at where that money went.
Ann McMillian leads the charge to improve member and enterprise financial wellness at IH Mississippi Valley Credit Union.
The “Guy in Flannel” series is the latest in a creative venture into market engagement and financial literacy for Virginia Credit Union.
Pelican State Credit Union’s blog is more about life and community than conversion rates and click-throughs.
Randolph-Brooks FCU adopted an agency model for its marketing department more than a decade ago and has lessons to share for credit unions of all sizes.
The right loyalty program is a linchpin to keeping those new consumers who came aboard as digital shoppers during the pandemic.

Alltru FCU stopped treating education as the end goal. Now, financial empowerment guides product design, access, and risk decisions.

More than 50 million U.S. households earn less than the minimum average income needed to cover basic costs of living.

Automatic enrollment and community partnerships help the credit union foundation expand access to early savings for underserved families.

Studies show credit card debt and Buy Now, Pay Later usage continue to rise. Bigger increases could be around the corner.

The credit union completed a three acre headquarters campus in 2021 that offers 52% more space while consuming a fraction of the resources. It’s a model of how cooperatives can lead on sustainability without sacrificing performance.

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

Preventable fraud losses quietly erode credit union margins. The difference between a 25% and 6% loss rate isn’t risk. It’s execution.

Holy Rosary Credit Union has embedded itself into a local high school’s career and technical education program, offering scholarships, internships, and courses eligible for college credit.

Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.

As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.