What’s In A Name: Chief Experience Officer
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
Stacy Armijo works across her enterprise and the community to promote member service and brand awareness at Amplify Credit Union.
A solid strategy helps credit unions make the most difficult of business decisions: Choosing what not to do.
Total loans at U.S. credit unions increased 9.5% in the third quarter of 2018 and reached an all-time high.
Credit card balances were up 8.4% annually to $59.9 billion as of Sept. 30, 2018.
Cash and investment balances at credit unions fell 5.4% year-over-year, however, investment yields reached the highest third quarter level since September 2010.
The CEO of LGE Community Credit Union talks mentors, teams, and putting members first.
Maine credit unions reported strong loan growth in the third quarter of 2018. Member relationships in the state strengthened as credit unions reported growth in both average share and loan balances.
BECU used member insights to rebuild its onboarding process, acclimating members to the credit union in one-third of the time.
The credit union deposit portfolio is in flux. The industry’s loan performance has gone gangbusters the past several quarters, driving the loan-to-share ratio to its highest point in the past decade. In addition, continued raises to the fed funds rate has required strategic conversations on product pricing. This year, CreditUnions.com readers keyed into deposit stories.
Deposit balances were on the rise as annual growth hit 5.0% in the third quarter of 2018.

Don’t stop reading because you think this is a love letter to Zohran Mamdani. It’s not about politics; it’s about connection and authenticity. His people-first campaign offers four lessons for credit unions on speaking with purpose and being heard.
Explore best practices to streamline service, inspire leadership engagement, and improve the member experience.

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

Futureproof your credit union. Learn how ASAPP Financial Technology’s bank.io OXP | Omnichannel Experience Platform supports credit unions as they compete against direct-to-consumer fintechs.

Choosing the right credit union core technology provider helps members, employees, and the credit union thrive.

When Erling Amundson made the jump from Fortune 500s to Langley Federal Credit Union, he brought a knack for member service and systems that listen, learn, and evolve.

Credit unions improve the member experience through training, bilingual service, and bold branch strategies. Explore three stories that show what it takes to connect.

How changing consumer behavior is redefining branches as community spaces for advice, education, and connection.

Increases in credit limits strengthen trust and loyalty; denials risk driving cardholders away.

Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.