U.S. Consumers Present A Mixed Bag Of Future Financial Sentiment
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Recent studies reveal a slight uptick in optimism, but a growing share of Americans expect their finances to worsen during the next year.
Those born before 1980 use digital wallets at a lower rate than younger consumers, but adoption levels are nearly equal across income levels.
With the academic year over, students across the country are moving into internships — some of those young workers will be the future of the industry.
Credit union internship programs address equity and access, offering the extra credit students need as they prepare to enter the workforce.
Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills.
The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
The credit union integrates financial education with products tailored to young people to help these members build confidence and independence.
How EFCU Financial’s NIL strategy has progressed from mock negotiations to real relationships.
Set It & Forget It offers a low-barrier entrance to high-yield savings, helping members improve their savings habits.
From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.

Coastal Credit Union evaluates fintech through the lens of member value, strategic growth, and organizational readiness to implement new ideas.

Credit unions are making decisions about where to build, invest, and partner as they balance today’s priorities with tomorrow’s opportunities.

Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.

Credit unions that enable seamless movement between fiat and digital assets position themselves as a trusted on- and off-ramp.

The credit unions that win the next generation will be the ones that showed up early, when young members were forming habits and deciding whom to trust.

The challenge is no longer whether to adopt AI, but how to adopt it responsibly with the right governance, the right partners, and the right balance between technology and human oversight.

McKinsey projects trillions of dollars in growth across digital assets, with money movement emerging as one of the biggest opportunities.

The Indiana cooperative blends internal development with selective partnerships to meet members’ needs today now while positioning for what’s next.

The San Diego cooperative leans on its CUSO and the CURQL network to make fintech investments, but member needs still guide which solutions ultimately make it into the credit union’s operations.

Hands-on work with artificial intelligence tools is future-proofing staff members, giving them the confidence to adopt new technology and embrace efficiencies.