How AI Is Shaping HR For The Next Era
Four executives share how they are skilling up and soothing nerves as they navigate the AI revolution in real time.
HR & Training
Our HR & Training page is your first stop for credit union tactics in training, employee incentives, succession planning, executive compensation, and more.
Top HR & Training Articles
Vantage West Turns A Good Problem Into Great Recognition
Discover how two employee awards honor the Arizona credit union’s commitment to a team-first culture while boosting employee engagement and workplace culture.
45 Interviews In 30 Days: How Travis Credit Union Fixed Its Contact Center
The California cooperative turned a call center crisis into a success story — starting with cutting the average wait time from 45 minutes to three.
Financial Wellbeing Joins The Front Line At Patelco
March 23, 2021
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The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Branch Problems Are The PIT’s
March 22, 2021
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One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
From Face Time To FaceTime: Call Center Coaching Evolves
March 18, 2021
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Two Virginia credit unions find new ways to engage and train out-of-office call center employees.
Work From Home Presents Risk For Some Staff
March 8, 2021
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Success is often measured in promotions, project leadership, and recognition, but to be successful, one needs to be known.
Tips To Turn 2021 Into A Banner Year For Employee Engagement
March 1, 2021
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Taking better care of employees and increasing engagement after a difficult 2020 is on the minds of many credit union professionals. Four leaders share how they are building productive, happy teams.
What’s In A Name: Director Of Total Rewards
March 1, 2021
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A new director at United FCU brings a transparent, holistic approach to benefits and compensation to the Michigan cooperative.
4 Fabulous Onboarding Practices
March 1, 2021
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HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How 3 Credit Unions Are Handling The COVID-19 Vaccine
March 1, 2021
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The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What will credit unions do?
A New Board For A Changing Membership
February 12, 2021
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Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
Diversity Begins With Inclusion At American 1
February 8, 2021
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The mid-Michigan credit union is refining hiring practices and tapping employees to help build a workplace where people feel included and heard.
Financial Wellbeing Joins The Front Line At Patelco
The California cooperative introduces an entirely new in-branch role as part of its organizational shift to promote wellbeing.
Branch Problems Are The PIT’s
One credit union’s process improvement team tackles inefficiencies and problems. Up now? The future of the branch.
From Face Time To FaceTime: Call Center Coaching Evolves
Two Virginia credit unions find new ways to engage and train out-of-office call center employees.
Tips To Turn 2021 Into A Banner Year For Employee Engagement
Taking better care of employees and increasing engagement after a difficult 2020 is on the minds of many credit union professionals. Four leaders share how ...
What’s In A Name: Director Of Total Rewards
A new director at United FCU brings a transparent, holistic approach to benefits and compensation to the Michigan cooperative.
4 Fabulous Onboarding Practices
HR leaders at cooperatives big and small share how they welcome new hires, from breaking bread to explaining the credit union difference.
How 3 Credit Unions Are Handling The COVID-19 Vaccine
The coronavirus vaccine should soon be available to the general population. The federal government is not mandating vaccination; some state or local jurisdictions might. What ...
A New Board For A Changing Membership
Backed by a changing FOM and new BOD, One Detroit Credit Union targets programs to bring hope to Detroit’s abandoned neighborhoods.
Diversity Begins With Inclusion At American 1
The mid-Michigan credit union is refining hiring practices and tapping employees to help build a workplace where people feel included and heard.
Browse Topics
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
At Ardent Credit Union, Deposits Are A ‘Slam Dunk’
Aaron Passman
The Philadelphia-area cooperative scores among rate-shopping members with a co-branded certificate that links savings returns to college basketball results.
The Strategic Case For Rethinking Credit Card Issuing
Callahan & Associates
The credit unions that will win the next decade of card growth are those that treat credit cards not as one time product launches but as dynamic ecosystems requiring continuous investment.
What Gen Z Is Really Looking For In A Credit Union
Callahan & Associates
Gen Z’s faith in traditional institutions gives credit unions a rich opportunity to serve as a key source of financial guidance.
What’s Job No. 2?
Aaron Passman
CreditUnions.com is all-in on growth and marketing this week, spotlighting real-world strategies that help cooperatives serve members for life, invest in people, expand their impact, and more.
Community Financial Institutions Need A New Playbook To Combat Scams
Callahan & Associates
Fraud is increasing and becoming more sophisticated – and it’s often not caught until it’s too late.
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Work From Home Presents Risk For Some Staff