4 Ways To Chase – And Catch – Deposits
Credit unions have found these creative strategies help raise deposits and fund lending, among other objectives.
Credit unions have found these creative strategies help raise deposits and fund lending, among other objectives.
And we can prove it with credit union data.
The Illinois credit union has a lower-than-average reliance on non-interest income and plans to increase those revenue streams in the coming years.
The growing role of credit union service organizations in providing scale and expertise has caused increased scrutiny from the industry regulator.
Chicago-area KCT Credit Union deepens relationships and cross-sells member-friendly products and services via regular debt checkups.
The Illinois credit union phased out its indirect lending efforts and posted major gains in its auto portfolio.
Members “First” Community Credit Union’s community work, good products, and products-per-member ratio contribute to its healthy numbers.
Superior experiences don’t start when members walk through the door; they start when employees commit to WOW service.
Planning ahead both retains talent and eases the transition when a talented manager leaves.
The Illinois credit union has increased its indirect RV portfolio by an average of $20 million each month.

Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.

After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.

The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.

How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.

How a unique role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.

Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.

RKL offers insight, expertise, and experience to help fight off growing threats.

Members are anxious about their financial futures, even as credit unions remain financially strong. Institutions that respond to this moment can make 2026 a turning point.

Global events are flowing directly into household budgets, reshaping how credit union members save, borrow, and cope. Such trends don’t always show up in headline data.

Credit unions are benefiting from a rare margin advantage as loans reprice slower than deposits. The question now is how institutions will use that strength to better serve members.