Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Polar Plunge With A Purpose

Each year, Affinity Plus takes an ice-cold dive to make a big impact in the community.
Features

CDFI Grants Help Members. They Help Credit Unions, Too.

Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
Blogs

How Well Do You Know CDFIs? Test Your Community Impact IQ.

CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial ...
Features

CDFI Certification Powers Up Community Impact In Florida And Beyond

As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
Features

The Benefits Of Advisory Boards Go Beyond Accountability

From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
Blogs

The Unofficial Credit Union Anthem

Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
Industry Insights

4 Takeaways From Day 2 Of Future Branches 2024

Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Features

Holistic Wellness Finds A Home In Credit Unions

From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Features

Building Bonds And Brand By Way Of Culture Kits

Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
Features

Evolving HR Roles For An Evolving Workforce

HR leaders offer insights into their job titles, the impact they have on their credit unions, and how their roles have evolved as employee needs ...
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