GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Insights From The Outside: Reuniting Together
April 14, 2025
No Comments
Three recovering bankers share new experiences at Together Credit Union.
Celebrating 40 Years Of Credit Union Impact
March 31, 2025
No Comments
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and what’s to come
Great Strategy Requires Trade-Offs
March 23, 2025
No Comments
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest impact.
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
March 23, 2025
No Comments
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
A New Framework For Growth
March 23, 2025
No Comments
The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their business strategy.
Credit Unions Deliver Impact. Members Are Here For It.
March 17, 2025
No Comments
Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
A Year In Review And What Lies Ahead For Credit Unions In 2025
March 17, 2025
No Comments
The cooperative industry has shown much resiliency in today’s shifting economic landscape. That sets a strong precedent for weathering whatever might come.
Credit Union Asset Quality In 4Q 2024
March 17, 2025
No Comments
Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
4 Ways To Build A Vibrant Community
March 10, 2025
No Comments
Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
March 10, 2025
No Comments
The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for everyone.
Insights From The Outside: Reuniting Together
Three recovering bankers share new experiences at Together Credit Union.
Celebrating 40 Years Of Credit Union Impact
From shaping the industry’s approach to data to framing the conversation around key industry issues, here’s a look at the impact we’ve made — and ...
Great Strategy Requires Trade-Offs
A notable shift is occurring in the industry as credit unions make a choice to refocus on areas in which they can make the greatest ...
How Mission And Momentum Have Revolutionized Great Lakes Credit Union
Putting people first has transformed the Illinois-based cooperative into a local powerhouse that stands apart from the competition — and this is only the beginning.
A New Framework For Growth
The first book from Callahan CEO Jon Jeffreys outlines how credit unions can grow and differentiate themselves by putting purpose at the center of their ...
Credit Unions Deliver Impact. Members Are Here For It.
Better rates, lower fees, and steadfast community presence are returning real financial results for the credit union movement.
Credit Union Asset Quality In 4Q 2024
Delinquency and charge-offs are up for credit unions. Does that spell trouble, or is it an opportunity to help members in need?
4 Ways To Build A Vibrant Community
Credit union across the country are ensuring local prosperity through initiatives that drive lasting economic impact.
What Can Credit Unions Learn From Taylor Swift?
The pop superstar inspires a near-unprecedented level of passion, loyalty, and engagement from fans and provides lessons on branding, authentic relationships, and meaningful experiences for ...
Browse Topics
A Look Inside Consumer Sentiment
Andrew Lepczyk
Recent drops in consumer sentiment indicates reveal a complex mix of financial pessimism, political influence, and generational divides.
Ready, Set, Grow: 5 Marketing Tips To Elevate Your Credit Union
Claritas
Cut through the noise and unlock growth with five bold tips to sharpen your targeting, master new channels, harness AI, and market like a pro.
Fuel Sales On Your Auto And Loan Protection Products With These Winning Points
SWBC
Protection products offer a range of benefits that safeguard a borrower’s peace of mind while simultaneously buckling up their financial security.
How 1 CUSO’s Board Is Empowering Women In Fintech
Prizeout
Strong female voices have the potential to make change. These women are championing mentorship, innovation, and collaboration to shape the future of their organizations.
Insights From The Outside: Reuniting Together
Marc Rapport
Three recovering bankers share new experiences at Together Credit Union.
Credit Unions Make Retirees’ Golden Years Brighter
Savana Morie
Half of Americans are not ready for retirement, and with an uncertain economic environment, aging credit union members need their financial institutions more than ever.
Sweeping Tariffs Leave The Fed In An Unenviable Position
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact your credit union’s investment portfolio.
Real Credit Unions Meet Artificial Intelligence
Aaron Passman
It’s all about AI this week on CreditUnions.com with real-life case studies, thought leadership, and more.
An AI Success Checklist For Credit Unions
Rebecca Wessler
Key steps to help credit unions thoughtfully integrate AI across different areas to ensure a secure, effective approach to artificial intelligence.
So, You Want To Use AI. Where Should You Start?
Savana Morie
Interra Credit Union’s SVP of Technology discusses being his organization’s “AI champion” and his advice for other credit unions looking to use it.
A Year In Review And What Lies Ahead For Credit Unions In 2025