Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

3 Popular Case Studies From 2024: Where Are They Now?

CreditUnions.com revisits three credit unions to learn how their strategies have evolved since their original spotlight and see what's in store for the future.
Blogs

5 Lessons About Ground-Level Intelligence From A Rooftop Farm

A national leader in urban agriculture shows how front-line insights drive real local impact — and why credit union branches are perfectly positioned to do ...
Blogs

Financial Wellbeing Is About More Than Vulnerability

Half of Americans feel financially secure, yet one in five is suffering. A consortium of credit unions is changing the narrative by focusing on emotional ...
Features

Hurricane Knocked The Power Out? New Orleans Firemen’s FCU Is Ready.

The next big storm in the Gulf isn’t an “if,” it’s a “when,” but the small Gulf-area credit union has a plan to help the ...
Blogs

6 Lessons For Credit Unions From Craft Breweries

Craft breweries demonstrate how commitment to value, operational agility, and community focus can ignite growth and drive property.
Features

Every Member Deserves A Financial Oasis

Discover how First Alliance Credit Union is redefining success by putting values and member needs at the heart of everything it does.
Partner Perspectives

A Fresh Start For A Timeless Mission

The combination of the right philosophy and the right technology can set credit unions up for success even during difficult economic times.
Blogs

Are U.S. Households Finally Catching A Break?

Having weathered a difficult five years, U.S households have modestly improved their financial situation in the short term; their long-term prognosis is murkier.
Features

3 Ways Credit Unions Ease Holiday Financial Stress

From cross-cooperative collaboration to well-timed relief products and services, credit unions are lightening the holiday budget burden.
Features

3 Ways Credit Unions Showed Up For Small Businesses In 2025

Amid a turbulent financial landscape, credit unions across the country stepped in with lending, grants, and community partnerships to support small businesses and entrepreneurs.
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