JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Build Resilience, Not Road Maps: 5 Strategic Planning Priorities For 2026 And Beyond
July 14, 2025
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From employee engagement to community impact and beyond, these are the initiatives credit unions must focus on to stay aligned and prepared for the challenges ahead.
Virtual Cards: More Than Just A Trend
July 7, 2025
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The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Building Vibrant Communities
June 30, 2025
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A midyear look back at how credit unions are lifting up their communities in ways that go beyond just banking.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
June 30, 2025
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Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Best Of 2025 (So Far): Supporting Member Financial Wellbeing
June 30, 2025
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From access to education and beyond, credit unions are putting members first in a way that’s not just about banking – it’s about financial empowerment.
Tracy Verner Is Breaking Barriers In St. Louis Finance
June 16, 2025
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The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
90 Years + 1,000 Volunteer Hours In 90 Days
June 16, 2025
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Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee buy-in and strong community ties.
Game On: Inside A Financial Escape Room At Hanscom FCU
June 9, 2025
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The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Is Forever
June 9, 2025
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Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills.
Credit Human Scores Staff Satisfaction
May 25, 2025
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Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Virtual Cards: More Than Just A Trend
The next evolution in consumer payments — and credit unions that wait risk falling behind.
Best Of 2025 (So Far): Building Vibrant Communities
A midyear look back at how credit unions are lifting up their communities in ways that go beyond just banking.
Best Of 2025 (So Far): Fostering Financially Strong Credit Unions
Revisiting some of the unique strategies financial cooperatives are using to drive long-term success and sustainable organic growth.
Best Of 2025 (So Far): Supporting Member Financial Wellbeing
From access to education and beyond, credit unions are putting members first in a way that’s not just about banking – it’s about financial empowerment. ...
Tracy Verner Is Breaking Barriers In St. Louis Finance
The community development manager at Alltru FCU turned in her barbells for bank accounts and is building access one account at a time.
90 Years + 1,000 Volunteer Hours In 90 Days
Education Credit Union launched “90 Days, 900 Ways to Serve” in honor of its 90th anniversary. The institution surpassed that goal thanks to widespread employee ...
Game On: Inside A Financial Escape Room At Hanscom FCU
The Massachusetts cooperative’s 2,300-square-foot full-service financial wellness office features fun and free interactive challenges that bring financial concepts to life.
School’s Out For Summer, But Financial Education Is Forever
Abound Credit Union helps keep financial literacy alive through a dynamic summer camp that blends campus life with real-world money skills.
Credit Human Scores Staff Satisfaction
Internal NPS scores and employee experience surveys help the San Antonio cooperative measure worker sentiment.
Browse Topics
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Don’t Wait For Data. FirstLook Analysis Is Available Today.
Callahan & Associates
Callahan & Associates provides an early look at quarterly performance results. Sneak a peek at the latest trends here.
6 Takes On Today’s Member Experience: Stacy Armijo
Marc Rapport
The CXO of Amplify Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
6 Takes On Today’s Member Experience: Inna Sprague
Marc Rapport
The CXO of Teachers FCU talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Closing The “Confidence Gap:” Using Segmentation To Deepen Member Loyalty
Callahan & Associates
Credit unions can’t deepen loyalty with a one-size-fits-all experience. Life-stage segmentation helps institutions build relevance, confidence, and trust.
6 Takes On Today’s Member Experience: Kim Riley
Marc Rapport
The CXO of Wright-Patt Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
When Everyone Owns The Member Experience, No One Does
Marc Rapport
Shared ownership can quietly fracture a member journey. FORUM Credit Union leans on clear accountability to keep channels aligned.
6 Takes On Today’s Member Experience
Marc Rapport
Member experience leaders talk about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Build Resilience, Not Road Maps: 5 Strategic Planning Priorities For 2026 And Beyond