Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

The Power Of Seven

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative

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Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.

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Features

Gaining Influence In A Metropolitan Area

University Federal Credit Union is a mover and shaker in Central Texas.
Features

The Power Of Seven

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Features

Unleash The Power Of Constraint

If necessity is the mother of invention, then limitation just might be the father of innovation.
Credit Union Industry Commentary

RBC2: What Capital Problem?

The argument that existing capital regulations are ineffective just doesn’t hold water.
Features

Hitting A Home Run With Home Mortgages

Strong partnerships can push credit union lending business around the base paths.
Credit Union Industry Commentary

RBC2: Just Common Sense?

Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
Credit Union Industry Commentary

RBC2: This Proposal Is No Solution

The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Features

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
Features

After A Tornado, Tuscaloosa Innovates On Mortgages

How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Credit Union Industry Commentary

NCUA Repeats Its Favorite April Fools’ Day Joke

The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come ...
CreditUnions.com
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