Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Joy Wilson On Leadership

Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.

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A Cooperative Foundation

This week, CreditUnions.com looks at strategies to fund charitable causes, expand philanthropic missions, and support community causes.

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The Big GiveBack

Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.

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Industry Insights

Fighting The Craft Beer Revolution

In the face of flattening sales and craft beer competition, Big Beer decided to change the marketplace.
Features

Joy Wilson On Leadership

Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
Features

How To Own Internal Service

Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
Industry Insights

How I Learned To Love Compliance

A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
Industry Insights

BAI Fetes Credit Union For Innovation In Old-School Banking

New Mexico’s Nusenda works to boost capital access and financial acumen; judges cite other nominees for digital small business banking that includes Uber-style service in ...
Industry Insights

A Cooperative Foundation

This week, CreditUnions.com looks at strategies to fund charitable causes, expand philanthropic missions, and support community causes.
Features

How To Build A Better Tomorrow

TopLine Federal Credit Union shares lessons learned and best practices for building a 501(c)(3) affiliate.
Callahan Collections

A Framework For Philanthropy

Make the answers to these four questions the cornerstones of a nonprofit foundation.
Credit Union Industry Commentary

The Pope Digs Cooperatives

Pope Francis brought his message and his popularity to Washington, and this family was there to witness it.
Features

The Big GiveBack

Workers’ Credit Union started its patronage dividend in 2013. In 2015, it wants to give back $3 million to its membership. Here’s how.
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