Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

What Are Credit Unions Saying About RBC2?

More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal highlights drawbacks of the rule and underscores the importance of feedback.

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Features

How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K

Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they ...
Industry Insights

It’s Better To Be Real Than Perfect

Presenters at the Financial Brand Forum explain why sharing shortfalls is just as important as touting strengths.
Features

Enterprise Risk Overview Shows Progress, Way Forward

Your risk management processes may be fine today, but are they sufficient to lead you tomorrow?
Industry Insights

Exploding Opportunity In Exploding Diversity

The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.
Features

Test Your Boundaries Without Losing Your Bearings

In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
Credit Union Industry Commentary

What Are Credit Unions Saying About RBC2?

More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal ...
Industry Insights

Be Excellent To Each Other

In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Features

Credit Unions Creating The Next Economy

As America continues to transform itself economically, credit unions are becoming more involved in their communities.
Features

How To Apply The 7 Cooperative Principles To Regulatory Design

To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is ...
Features

At The Intersection Of Business And Technology

BECU’s head of Internet talks strategy and skill set in a changing financial services environment.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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