Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

A Team Solution To The Payday Lending Problem

Redstone Federal Credit Union combines risk and reward in its counseling-lending program and casts a wary eye at proposed CFPB changes in short-term loan regs. ...
Features

7 Common Barriers And Common Sense Solutions To Effective Project Management

Common barriers and common sense solutions to help credit unions get ahead of the competition and get past those barriers to achieve the results they ...
Features

Changing The HR Culture, One Coaching Session At A Time

Patriot Federal Credit Union has replaced annual reviews with quarterly coaching sessions that focus on value and values.
Graph Of The Week

3 Must-Haves For Every Credit Union Annual Report

As strategic planning season rolls in, consider what metrics will showcase the credit union to members, the board, and the community.
Features

Performance Management That Puts Staff In The Driver’s Seat

Eastman Credit Union's focus on continuous coaching and development allows employees to take charge of their own career.
Industry Insights

What Does A Credit Union Annual Review Look Like?

This week, CreditUnions.com shows how some credit unions conduct annual reviews — and one credit union that doesn't.
Features

How Firefighters First Credit Union Plans To Hit $1 Million In Net Income

The Los Angeles-based credit union sees a bright future for its “non-punitive” insurance option.
Features

Lessons From A YouTube Series

Arizona FCU puts a financial twist on “The Biggest Loser” with its “My Comeback” web series.
Credit Union Industry Commentary

Lessons In Leadership

PSCU Member Forum speakers offer lessons on listening to the front line and why to lead the process, not the content.
Credit Union Industry Commentary

How To Create A Team That Survives And Thrives

A common language, framework can help turn operational survival into strategic thriving. But getting there takes team development.
Map of the United States showing the number of CDFI‑designated credit unions in each state.

CDFIs By The Numbers

CDFI credit unions might be fewer in number, but their impact reaches millions of members, and their footprint highlights how targeted mission can translate into broad, measurable reach.

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