JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Hispanic “Together We Advance” Credit Union Seal Goes National
February 11, 2016
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Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Hispanic Together We Advance Credit Union Seal Goes National
February 11, 2016
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Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Lessons From The Retail World
February 10, 2016
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Traditional retailers and credit unions are not necessarily on the same side of the digital divide when it comes to moving the model online.
Keep New Member Referrals All In The Family
February 8, 2016
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Harvest FCU adds members through a family-focused referral program.
How Attentive Listening Makes For Stronger Lending
January 25, 2016
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First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
January 18, 2016
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Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
January 11, 2016
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Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
January 11, 2016
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How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
January 6, 2016
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Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
January 4, 2016
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With the books on 2015 officially closed, it’s time to get excited about the new year ahead.
Hispanic “Together We Advance” Credit Union Seal Goes National
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Hispanic Together We Advance Credit Union Seal Goes National
Juntos Avanzamos program grows from its Texas roots as a way to light the path to safe banking for Hispanic consumers.
Keep New Member Referrals All In The Family
Harvest FCU adds members through a family-focused referral program.
How Attentive Listening Makes For Stronger Lending
First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
All Eyes On AI
Aaron Passman
Artificial intelligence for credit unions has moved from a future concept to today’s full-fledged leadership and governance challenge.
Lessons From The Retail World