JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Educators Insourced For Car-Buying Success
November 9, 2015
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It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
DOE Targets University-Student Banking Relationships
November 5, 2015
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Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
November 4, 2015
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Why Lake Trust Credit Union ditched surveys and embraced open communication.
5 Things To Learn From 2Q 2015 Strategy & Performance
November 4, 2015
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What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
New Fannie Mae App Provides Information To Home Buyers
November 2, 2015
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Today’s mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
A Mandate For Discovery
October 28, 2015
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Credit unions are exceeding goals and breaking records quarter after quarter. In such an ideal environment, why are some still looking for the next challenge?
Fighting The Craft Beer Revolution
October 28, 2015
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In the face of flattening sales and craft beer competition, Big Beer decided to change the marketplace.
Joy Wilson On Leadership
October 19, 2015
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Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
How To Own Internal Service
October 19, 2015
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Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
How I Learned To Love Compliance
October 15, 2015
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A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
How Educators Insourced For Car-Buying Success
It’s taken more than a decade, but this Wisconsin credit union has fine-tuned its car-buying services to benefit members and increase its loan portfolio.
DOE Targets University-Student Banking Relationships
Credit union involvement seen as limited but experts say keep an eye on the bouncing ball nonetheless.
A G-U-I-D-E To Break Down Cubicle Walls And Encourage Collaboration
Why Lake Trust Credit Union ditched surveys and embraced open communication.
5 Things To Learn From 2Q 2015 Strategy & Performance
What do mountains, frisbees, and barbecue competitions all have to do with credit unions?
New Fannie Mae App Provides Information To Home Buyers
Today's mobile generation can access end-to-end information during the mortgage process, and credit unions can customize apps with branded marketing messages.
Fighting The Craft Beer Revolution
In the face of flattening sales and craft beer competition, Big Beer decided to change the marketplace.
Joy Wilson On Leadership
Joy Wilson, chief administrative officer of ORNL Federal Credit Union, talks about identifying talent and competencies, collaborating, and managing through dynamic change.
How To Own Internal Service
Atlanta credit union Georgia’s Own works across channels to better serve employees and — in turn — better serve members.
How I Learned To Love Compliance
A panel at BAI Retail Delivery focused on “turning lemons into lemonade” with a culture shift that makes compliance a customer service imperative.
Browse Topics
The Numbers That Matter Most To Credit Unions
Aaron Passman
A look at year-end performance trends reveals how earnings, affordability pressures, and asset quality are redefining the operating environment heading into 2026.
The Affordability Crisis Is Reshaping Credit Union Balance Sheets
Sherry Virden
Members are struggling with an affordability crisis that is changing how they manage debt, and new behaviors are showing up across the credit union loan portfolio.
Meet The Finalists For The 2026 Innovation Series: Employee Enablement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Asset Quality Takes An Uncomfortable Turn In 2025
Andrew Lepczyk
Credit union asset quality didn’t collapse in 2025 — but it didn’t cooperate, either. What’s going on, and are credit unions prepared to respond in 2026?
Meet The Finalists For The 2026 Innovation Series: Fraud Prevention And Resolution
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
Meet The Finalists For The 2026 Innovation Series: Digital Member Engagement
Callahan & Associates
This year’s Innovation Series returns with bigger impact and broader horizons. Since 2018, this annual showcase has spotlighted forward-thinking solutions by giving innovators a stage to share ideas, demonstrate solutions, and spark meaningful change.
The American Budget Squeeze
Tony Waltrich
The affordability crisis extends far beyond big-ticket expenses. As the rising cost of basic necessities outpaces income growth, household budgets are under strain and long-term financial stability is increasingly at risk.
Flexibility In The Earnings Model Matters More As Rates Turn
Omar Shalabi
As credit unions move deeper into 2026, the earnings conversation is shifting. Elevated interest rates have boosted margins and strengthened earnings flexibility, but that advantage won’t persist indefinitely.
Credit Unions At A Crossroads: Shifts, Risks, And Opportunities
Callahan & Associates
A radical shift is taking place in the way consumers move money and engage with their financial institution.
Building A ‘Culture’ Of Confidence At MSUFCU
Aaron Passman
How the Michigan-based cooperative’s “Culture of Finance” curriculum is reframing financial education.
A Mandate For Discovery