Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

The Power Of Seven

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative

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Credit Union Industry Commentary

RBC2: You Might Not Like What Comes Next

Legal battle and years of uncertainty could follow a final rule like this.
Credit Union Industry Commentary

NCUA Is Confused About The State Of The TCCUSF

Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
Features

The Economic And Community Impact Of The Financially Underserved

Are you really ready to help? Take on the Financial Empowerment Challenge.
Industry Insights

Consumer Sentiments And Employee Insights From Fourth Quarter 2014

Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and ...
Credit Union Industry Commentary

Planes, Timeshares, And Big Data At NACUSO

Alchemy and innovation at CUSO conference shows a movement on the move.
Industry Insights

Callahan & Associates Presents Co-Opoly

An industry-themed board game puts players in the driver's seat of a brand-new credit union.
Features

For the Long Haul: Ethics and Leadership

Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Features

Gaining Influence In A Metropolitan Area

University Federal Credit Union is a mover and shaker in Central Texas.
Features

The Power Of Seven

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Features

Unleash The Power Of Constraint

If necessity is the mother of invention, then limitation just might be the father of innovation.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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