JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Disruptive Collaboration Is A Big Idea For 2016
January 4, 2016
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If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Financial Wellness Is A Big Idea For 2016
January 4, 2016
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Nows the time to double down on the credit union difference and spread financial wealth and wellness.
How The Executives At Georgia’s Own Adopt A Branch
December 21, 2015
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Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
A Heaping Helping Of HR Highlights
December 21, 2015
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From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home (office.)
How To Manage Complaints And Overcome Crises
November 30, 2015
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Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured this week on CreditUnions.com demonstrate how to do this and more effectively.
Banking’s Not Getting “Uberized” But Analytics Do Matter
November 30, 2015
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Credit unions should get together to tackle data, overcome challenges, and compete.
Funding The Future
November 23, 2015
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Credit unions received more than $50 million in grants over the past 12 months. Where did that money come from? And where is it going?
How To Act Like A Credit Union
November 23, 2015
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As credit union leaders, members, and advocates pause and reflect during this season of thanks, CreditUnions.com shares a few examples of credit unions paying it forward and giving back.
When Is It Time To Update Your Brand?
November 16, 2015
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An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Outsource, Insource, Or Something In-Between?
November 9, 2015
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As the business model of credit unions evolves, leaders must decide how to allocate resources and where to invest time, money, and people.
Financial Wellness Is A Big Idea For 2016
Nows the time to double down on the credit union difference and spread financial wealth and wellness.
How The Executives At Georgia’s Own Adopt A Branch
Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
A Heaping Helping Of HR Highlights
From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home ...
How To Manage Complaints And Overcome Crises
Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured ...
Banking’s Not Getting “Uberized” But Analytics Do Matter
Credit unions should get together to tackle data, overcome challenges, and compete.
Funding The Future
Credit unions received more than $50 million in grants over the past 12 months. Where did that money come from? And where is it going?
How To Act Like A Credit Union
As credit union leaders, members, and advocates pause and reflect during this season of thanks, CreditUnions.com shares a few examples of credit unions paying it ...
When Is It Time To Update Your Brand?
An outdated brand detracts from your bottom line. Here are four questions you should ask to determine whether your credit union needs a brand update.
Outsource, Insource, Or Something In-Between?
As the business model of credit unions evolves, leaders must decide how to allocate resources and where to invest time, money, and people.
Browse Topics
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
10 Credit Unions That Top The Charts In Member Value
William Hunt
Callahan & Associates spotlights credit unions that return more value to members.
Engagement Is Not A Perk. It Is A Strategy.
A. Jerome Fowlkes
Langley FCU asked what it would take to be a truly exceptional workplace, and it shares four ways to get there.
The Opportunity For Credit Unions In NCUA’s New Succession Planning Rule
Jennie Boden
Make your succession plan strategic and give it ‘teeth’ to reap the benefits of stronger governance and more effective C-suite leadership.
How A Child Savings Account Program Is Shaping Futures In Harbor Beach
Savana Morie
A public-private partnership in Michigan aims to influence opportunities after high school via a child savings account that provides yearly deposits and every reason to imagine what comes after graduation.
Disruptive Collaboration Is A Big Idea For 2016