JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
25 Years In The Forest, Still Seeing Trees
January 6, 2016
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Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
January 4, 2016
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With the books on 2015 officially closed, it’s time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
January 4, 2016
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Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
January 4, 2016
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In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.
Disruptive Collaboration Is A Big Idea For 2016
January 4, 2016
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If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Financial Wellness Is A Big Idea For 2016
January 4, 2016
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Nows the time to double down on the credit union difference and spread financial wealth and wellness.
How The Executives At Georgia’s Own Adopt A Branch
December 21, 2015
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Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
A Heaping Helping Of HR Highlights
December 21, 2015
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From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home (office.)
How To Manage Complaints And Overcome Crises
November 30, 2015
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Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured this week on CreditUnions.com demonstrate how to do this and more effectively.
Banking’s Not Getting “Uberized” But Analytics Do Matter
November 30, 2015
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Credit unions should get together to tackle data, overcome challenges, and compete.
6 Big Ideas For 2016
With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at ...
Disruptive Collaboration Is A Big Idea For 2016
If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Financial Wellness Is A Big Idea For 2016
Nows the time to double down on the credit union difference and spread financial wealth and wellness.
How The Executives At Georgia’s Own Adopt A Branch
Senior managers at the Atlanta credit union identify business opportunities and earn valuable staff face time through secondary, in-branch offices.
A Heaping Helping Of HR Highlights
From “intentional communications” to identifying top intern prospects — and even heading off internal fraudsters — the “people helping people” strategy begins in the home ...
How To Manage Complaints And Overcome Crises
Whether to complaints or internal vulnerabilities, credit unions must respond quickly and transparently to the questions and concerns of their memberships. The credit unions featured ...
Banking’s Not Getting “Uberized” But Analytics Do Matter
Credit unions should get together to tackle data, overcome challenges, and compete.
Browse Topics
6 Credit Union Executive Priorities For 2026
Jay Johnson
Credit union leaders want to know where peers are placing their focus. These six priorities reflect how leadership teams are responding to change with intention and clarity.
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
25 Years In The Forest, Still Seeing Trees