JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Supplemental Capital And Credit Unions
July 27, 2015
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As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does it come from?
A Second Chance To Make A Capital Impression
July 27, 2015
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What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and membership? Learn this and more on CreditUnions.com.
Jon Hernandez On Leadership
July 1, 2015
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Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
July 1, 2015
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The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
June 29, 2015
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First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Let’s Celebrate Our Independence
June 29, 2015
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The industry’s merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This week, CreditUnions.com takes a look at four of those methods.
3 Credit Unions, 1 CEO
June 29, 2015
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In California, three credit unions put a shared-staffing strategy to work at the highest level.
The Benefits Of Cooperative Design
June 26, 2015
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To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
A Summertime Strategy Snack
June 15, 2015
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This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
The New Basis Of Competition
June 11, 2015
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Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
Supplemental Capital And Credit Unions
As of March 31, 2015, natural person credit unions reported a total of $217.4 million in supplemental capital. What is this capital and where does ...
A Second Chance To Make A Capital Impression
What sources of supplemental capital can credit unions access and how are they using those funds to improve the long-term health of their organizations and ...
Jon Hernandez On Leadership
Jon Hernandez, the CEO of three California credit unions, describes his work-life balance, the importance of collaboration, and the logic behind a screen-door leadership policy.
People-Powered Progress
The key to Greater Nevada’s success starts within its own walls, but it doesn’t end there.
2 Tips To Build A Strong Employee-Sharing Arrangement
First United Credit Union offers insight into how to maximize the benefits of shared staffing.
Let’s Celebrate Our Independence
The industry's merger rate is on the rise, but there are still plenty of credit unions developing innovative, cooperative methods to remain independent institutions. This ...
3 Credit Unions, 1 CEO
In California, three credit unions put a shared-staffing strategy to work at the highest level.
The Benefits Of Cooperative Design
To buck the trend in rising merger rates, credit unions are developing innovative ways to operate independently.
A Summertime Strategy Snack
This week, CreditUnions.com welcomes summer break with a series of food-themed articles. So kick back, relax, and enjoy these tasty credit union lessons.
The New Basis Of Competition
Raul Vasquez of Oportun and Ron Shevlin of Cornerstone Advisors present during Day 2 of the Emerge Forum
Browse Topics
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.