JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
CFPB Payday Lending Rule Requires Speaking Up
June 23, 2016
No Comments
New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
What Does Business Intelligence Mean For Credit Unions?
June 20, 2016
No Comments
Credit unions are embracing business intelligence, but their approaches to data and analytics vary as they leverage technology to deliver increased member value.
Who Owns Business Analytics?
June 20, 2016
No Comments
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution’s membership. But who owns business analytics at credit unions across the nation?
Community Involvement, CECL, Succession At NAFCU Confab
June 15, 2016
No Comments
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Insights From The American Council On Consumer Interests Annual Conference
June 14, 2016
No Comments
What to take away from the conference at the “interface of psychology and economics?”
Democrat Or Republican, You Have To Love This Year’s Political Theater
June 2, 2016
No Comments
It’s time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
May 23, 2016
No Comments
This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
May 19, 2016
No Comments
While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost more than it saved.
How SEG Values Can Lead To Increased Deposits
May 18, 2016
No Comments
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
May 17, 2016
No Comments
Three critical questions about the corporate resolution plan to be addressed at this Thursday’s board meeting.
CFPB Payday Lending Rule Requires Speaking Up
New regs would provide a safe harbor under NCUA rule, but some say the effects could re-define small-dollar lending and sharply reduce availability.
Who Owns Business Analytics?
Analyzing various data sets can unlock valuable insights to the wants, needs, and expectations of an institution's membership. But who owns business analytics at credit ...
Community Involvement, CECL, Succession At NAFCU Confab
Credit unions correlate giving back and growing loans, while accounting standards and succession planning spur table talk.
Insights From The American Council On Consumer Interests Annual Conference
What to take away from the conference at the “interface of psychology and economics?”
Democrat Or Republican, You Have To Love This Year’s Political Theater
It's time for a few more credit unions to inspire the same revolution for evolution.
How To Deepen A SEG Relationship
This Minnesota credit union mixes marketing and message to revive relationships.
Now Is The Time To End The NCUA’s Secrecy Over The Corporate Bailout
While credit unions await payback, a look at the agency’s audit numbers for the past six years show its secretive rescue plan might have cost ...
How SEG Values Can Lead To Increased Deposits
Amid an industry trend of strong share growth, one credit unions community partnership helps it stand out.
$830 Million Surplus In Corporate AMEs Puts Resolution Plan In New Phase
Three critical questions about the corporate resolution plan to be addressed at this Thursday's board meeting.
Browse Topics
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
Insights From The Outside: Don Rositano
Marc Rapport
How a former Sam’s Club finance leader adapted his member-first mindset to a not-for-profit credit union.
What’s In A Name: Vice President Of History And Culture
Aaron Passman
How a novel role instills SchoolsFirst FCU’s future leaders with an appreciation for its past.
Growth Is A Mindset, But Success Is In The Contract
Callahan & Associates
Arriba Advisors co-founder Tom Russell explores how credit unions can bridge the gap between a growth mindset and their technical reality.
Fraud Is Faster, Smarter, And Harder To Stop. Here’s How To.
Callahan & Associates
RKL offers insight, expertise, and experience to help fight off growing threats.
What Does Business Intelligence Mean For Credit Unions?