Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.

Read More »

A Fresh Start In Florida

Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured funds.

Read More »
Features

Diary of a Recovery

Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
Features

After A Tornado, Tuscaloosa Innovates On Mortgages

How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
Credit Union Industry Commentary

NCUA Repeats Its Favorite April Fools’ Day Joke

The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come ...
Industry Insights

Security And Statistics Tell The Tale

Reports show feds quietly raising bar on security and noting demographic differences in mobile banking and payments.
Credit Union Industry Commentary

RBC2: Only One Mind To Change

Credit unions should focus their efforts on persuading NCUA board member Rick Metsger to change his mind on RBC.
Features

The Real Problem at Arrowhead Credit Union is Working With Common Purpose, Not Lack of Capital

In late July, Inland Empire community leaders sent NCUA a letter about Arrowhead’s conservatorship. On August 10, NCUA responded but failed to address the writers’ ...
Features

A Fresh Start In Florida

Manatee Community uses a stair-step loan strategy to help members establish a relationship with a financial institution, build savings, build credit, and apply for unsecured ...
Features

Raksha Shirali On Leadership

The vice president of human resources at USAlliance Federal Credit Union talks career paths, talent identification, and management philosophy.
Credit Union Industry Commentary

RBC2: It Ain’t Over Yet

NCUA will assume it's all peachy-keen unless the agency hears from credit unions.
Credit Union Industry Commentary

NCUSIF 2014 Audit Documents Significant Management Gaps

The annual performance of the share insurance fund is a real-world test of NCUA’s ability to identify future risk, document potential shortfalls, and accurately manage ...
Scroll to Top