JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K
May 5, 2015
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Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they say that’s just the beginning.
It’s Better To Be Real Than Perfect
May 5, 2015
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Presenters at the Financial Brand Forum explain why sharing shortfalls is just as important as touting strengths.
Enterprise Risk Overview Shows Progress, Way Forward
May 4, 2015
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Your risk management processes may be fine today, but are they sufficient to lead you tomorrow?
Exploding Opportunity In Exploding Diversity
April 30, 2015
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The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.
Test Your Boundaries Without Losing Your Bearings
April 27, 2015
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In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
What Are Credit Unions Saying About RBC2?
April 27, 2015
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More than 1,000 credit union advocates from across the industry have made their voices heard. This selection of comments about NCUA’s revised risk-based capital proposal highlights drawbacks of the rule and underscores the importance of feedback.
Be Excellent To Each Other
April 25, 2015
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In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Credit Unions Creating The Next Economy
April 23, 2015
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As America continues to transform itself economically, credit unions are becoming more involved in their communities.
How To Apply The 7 Cooperative Principles To Regulatory Design
April 23, 2015
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To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is needed.
At The Intersection Of Business And Technology
April 23, 2015
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BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
How Back-End Cooperation Will Help 6 Credit Unions Cut Compliance Costs By $200K
Six small credit unions have projected more than $200,000 in compliance costs savings over the next two years with their new CUSO — and they ...
It’s Better To Be Real Than Perfect
Presenters at the Financial Brand Forum explain why sharing shortfalls is just as important as touting strengths.
Enterprise Risk Overview Shows Progress, Way Forward
Your risk management processes may be fine today, but are they sufficient to lead you tomorrow?
Exploding Opportunity In Exploding Diversity
The growth of the millennial immigrant population has handed the credit union movement a great opportunity and obligation.
Test Your Boundaries Without Losing Your Bearings
In a sky full of glittering opportunities, maintaining the industry’s guiding principles becomes more crucial, not less.
Be Excellent To Each Other
In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
How To Apply The 7 Cooperative Principles To Regulatory Design
To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is ...
At The Intersection Of Business And Technology
BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
Browse Topics
Manufactured Homes Help Close The Housing Affordability Gap
Aaron Passman
Lower prices and better amenities are making pre-built homes an appealing option for credit unions looking to bolster their balance sheet and borrowers stymied by the affordable housing crisis.
How Prepared Are U.S. Workers For Retirement? The Answer Is, ‘Not Well.’
Andrew Lepczyk
Data from Vanguard shows retirement preparation declines with age, leaving no generation fully ready. The gap presents both a challenge and an opportunity for credit unions.
What’s In A Name: Chief People And Technology Officer
Savana Morie
It’s not every day a technology leader takes over HR. Vantage West’s Rob Hoyle explains why the two disciplines are linked now more than ever.
The Employee Benefit Cost Crisis And The Financial Strategy Forward-Thinking Credit Unions Are Using To Solve It
Callahan & Associates
Rising credit union benefit costs don’t have to remain a permanent operating burden.
Financial Market Jitters Escalate
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Takeaways From Day 2 Of GAC
Aaron Passman
From macroeconomics to multiculturalism, the future of AI, and more, the second day of this year’s convention was packed with insights.
Takeaways From Day 1 Of GAC
Aaron Passman
From new attitudes to new ways of thinking about service delivery, here’s a look at the first day of the industry’s biggest event.
Credit Union Storytelling With A Mission Focus
Marc Rapport
Storytelling drives growth and loyalty at Navy Federal, where real member experiences become narratives that strengthen trust, reinforce value, and build lasting relationships.
How Lake Trust Turns Member Experiences Into Brand Strategy
Savana Morie
From where stories come from to how they’re produced and distributed, Lake Trust shares how authentic member narratives strengthen its brand and show what “positive impact” looks like in action.
How An Internal Storyteller Fuels Member Growth At Navy Federal
Marc Rapport
An expert in user experience turns complex problems and opportunities into narratives that guide leaders toward confident decisions and growth-focused investment.
What Are Credit Unions Saying About RBC2?