Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

The Power Of Seven

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative

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Features

At The Intersection Of Business And Technology

BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
Credit Union Industry Commentary

RBC2: You Might Not Like What Comes Next

Legal battle and years of uncertainty could follow a final rule like this.
Credit Union Industry Commentary

NCUA Is Confused About The State Of The TCCUSF

Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
Features

The Economic And Community Impact Of The Financially Underserved

Are you really ready to help? Take on the Financial Empowerment Challenge.
Industry Insights

Consumer Sentiments And Employee Insights From Fourth Quarter 2014

Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and ...
Credit Union Industry Commentary

Planes, Timeshares, And Big Data At NACUSO

Alchemy and innovation at CUSO conference shows a movement on the move.
Industry Insights

Callahan & Associates Presents Co-Opoly

An industry-themed board game puts players in the driver's seat of a brand-new credit union.
Features

For the Long Haul: Ethics and Leadership

Builder of WesCorp and 30-year Marine Dick Johnson reflects on what it takes to sustain an organization over the long term.
Features

Gaining Influence In A Metropolitan Area

University Federal Credit Union is a mover and shaker in Central Texas.
Features

The Power Of Seven

It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative

5 Takeaways From Trendwatch

As the Federal Reserve cuts interest rates, credit unions are adapting in tandem, balancing membership needs with asset quality. This balance will be one of many topics discussed during Callahan’s quarterly Trendwatch webinar.

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5 Takeaways From NLCUP 2026

On-site coverage at the National Association of Latino Credit Union Professionals’ 2026 conference explores how representation, emotional experience, and community trust are converging to shape the future of credit unions.

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