JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How A Little Innovation Helps Coastal FCU Support Budding Businesses
May 16, 2016
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A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
The Price Of Innovation In Louisiana
May 16, 2016
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ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
Remembering Gene O’Rourke
May 3, 2016
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Industry co-workers and friends remember the legacy of Mr. O’Rourke.
Eric Givens On Leadership
May 3, 2016
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Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Cybersecurity Starts At The Top
May 2, 2016
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A new study shows how little personal responsibility executives feel toward cybersecurity. Here’s why that’s wrong.
Tips To Reduce Regulatory Burden
May 2, 2016
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Improving processes and building relationships with regulators are two ways credit unions can ease compliance pain.
Return Of The Member (4Q 2015)
April 30, 2016
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Which credit unions topped the charts in returning value to members?
Buying a Pre-Exisiting Business
April 29, 2016
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Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services – buying a pre-existing business. We at Citadel have already had experience with CUSOs. We have long had a 60% ownership of a check processing organization and 100% ownership of an indirect lending CUSO that works through 165 auto dealer
A New Employee Benefit: Long Term Care Insurance
April 29, 2016
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Why long-term care insurance was added to Wright-Patt’s benefit package. Wright-Patt Credit Union reviewed its employee benefits package during 2000 to increase the perceived value of the package among employees, while strengthening cost controls for the Credit Union. The aim was to offer a benefits package that strengthens Wright-Patt’s ability to recruit and retain quality employees while managi
Using the Internet to Enhance Member Services
April 29, 2016
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Pennsylvania State Employees launches Internet-based credit report service.
How A Little Innovation Helps Coastal FCU Support Budding Businesses
A partnership with a business incubator puts the North Carolina credit union in touch with 220 companies and 900 employees.
The Price Of Innovation In Louisiana
ANECA’s $500,000 investment in a local startup competition encourages entrepreneurialism and drives money back into the Shreveport economy.
Eric Givens On Leadership
Eric Givens, senior director of digital banking at Arizona Federal Credit Union, talks technology and understanding what makes millennials tick.
Cybersecurity Starts At The Top
A new study shows how little personal responsibility executives feel toward cybersecurity. Here’s why that’s wrong.
Tips To Reduce Regulatory Burden
Improving processes and building relationships with regulators are two ways credit unions can ease compliance pain.
Return Of The Member (4Q 2015)
Which credit unions topped the charts in returning value to members?
Buying a Pre-Exisiting Business
Citadel Federal Credit Union in Thorndale, PA, recently took a novel approach to starting our credit union service organization (CUSO), Citadel Financial Services - buying ...
A New Employee Benefit: Long Term Care Insurance
Why long-term care insurance was added to Wright-Patt’s benefit package. Wright-Patt Credit Union reviewed its employee benefits package during 2000 to increase the perceived value ...
Using the Internet to Enhance Member Services
Pennsylvania State Employees launches Internet-based credit report service.
Browse Topics
A Credit Union Journey Into Cryptocurrency And Stablecoins
Savana Morie
St. Cloud Financial is betting on digital assets to protect member relationships and future relevance. It’s picked up lessons for other leaders along the way.
Balancing Growth And Risk In Uncertain Lending Environments
Callahan & Associates
Traditional risk tools alone aren’t enough. Portfolio protection must evolve to meet members within the lending experience itself.
The Line Between Growth And Impact Was Blurry. Wright-Patt Decided To Redraw It.
Savana Morie
The Ohio cooperative redefined the role of its foundation to clarify what belongs within the credit union and what belongs under its charitable arm, strengthening focus and long term strategy for both.
Smarter Scheduling Delivers Faster Service And Lower Costs For 4Front Credit Union
Callahan & Associates
The credit union migrated its on-premises contact center and implemented workforce management software to maximize efficiency, minimize costs, and provide a better member experience.
The 84-Month Trap: How Negative Equity Is Quietly Undermining Your Auto Portfolio
Callahan & Associates
A new approach to vehicle affordability for credit unions.
2 Tactics To Increase Young Member Engagement
Aaron Passman
Youth banking programs, in-school branches, and a warm handoff to adulthood builds habits and relationships that last well beyond graduation.
New Graduates Face A Cautious Job-Hiring Landscape
Tony Waltrich
Today’s job market is shaped by skills based expectations, with employers slowing entry level hiring and placing greater emphasis on applied experience.
The Merchant Services Advantage For Credit Unions
Callahan & Associates
Payment capabilities increasingly shape how business owners evaluate their primary financial institution
Coffee And A Smile? Not Good Enough.
Aaron Passman
Coffee and a smile still matter — they’re just not enough. That’s why credit unions are redefining member experience across digital, data, and the entire organization.
6 Takes On Today’s Member Experience: Andre Vygnansk
Marc Rapport
The CXO of OUR Credit Union talks about what’s changed, what’s stayed the same, and what matters most as the industry evolves.
Remembering Gene O’Rourke