GreenState Foundation Invests In Data To Improve Its Community
A partnership with United Ways of Iowa is uncovering insights about employed community members who struggle under limited assets and constrained income.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
What’s In A Name: Director Of Financial Inclusion And Community Engagement
Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
How To Measure Mission
A dashboard at Marine Credit Union helps the Wisconsin cooperative focus on member and community impact.
Gaining Influence In A Metropolitan Area
April 10, 2015
No Comments
University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
April 7, 2015
No Comments
It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
April 7, 2015
No Comments
If necessity is the mother of invention, then limitation just might be the father of innovation.
RBC2: What Capital Problem?
April 7, 2015
No Comments
The argument that existing capital regulations are ineffective just doesn’t hold water.
Hitting A Home Run With Home Mortgages
April 6, 2015
No Comments
Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
April 6, 2015
No Comments
Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
April 6, 2015
No Comments
The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
April 3, 2015
No Comments
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
April 3, 2015
No Comments
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
NCUA Repeats Its Favorite April Fools’ Day Joke
April 2, 2015
No Comments
The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come and gone with no report.
Gaining Influence In A Metropolitan Area
University Federal Credit Union is a mover and shaker in Central Texas.
The Power Of Seven
It’s time for credit unions to take a hard look at how they are communicating the value of their cooperative
Unleash The Power Of Constraint
If necessity is the mother of invention, then limitation just might be the father of innovation.
Hitting A Home Run With Home Mortgages
Strong partnerships can push credit union lending business around the base paths.
RBC2: Just Common Sense?
Systemic rules like RBC are always simplistic and inflexible, a kind of bureaucratic bludgeon.
RBC2: This Proposal Is No Solution
The NCUA is proposing an invasive, possibly illegal solution to a problem that does not exist.
Diary of a Recovery
Joe Brancucci, CEO of GTE Federal Credit Union, shares his perspective on positioning the Florida cooperative for the future.
After A Tornado, Tuscaloosa Innovates On Mortgages
How an Alabama credit union built a double bottom line one non-traditional mortgage at a time.
NCUA Repeats Its Favorite April Fools’ Day Joke
The Federal Credit Union Act requires the NCUA to submit an annual report to the President and Congress by April 1. Another year has come ...
Browse Topics
How A Florida Credit Union Rebuilt Retention After The Great Resignation
Marc Rapport
Longer onboarding, focus groups, and peer leadership help Community First retain strong employees year after year.
What’s In A Name: Chief Efficiency Officer
Savana Morie
Kelli Wisner-Frank serves as the linchpin between finance and innovation at Community Choice Credit Union, aligning automation, smarter processes, and cost discipline to turn front-line fixes into bottom-line wins.
How SWBC’s Contact Center Solutions Help Financial Institutions Stay Connected
Callahan & Associates
Delivering human-centered service in a digital world is no longer a luxury for credit union contact centers — it’s a necessity.
Amanda Garabedian On Leadership
Savana Morie
The CEO of Adventure Credit Union shares tips to maintain credibility amid rapid executive turnover and organizational change.
FedChoice Is Ready For The Next Government Shutdown – Whenever It Comes
Aaron Passman
A cross-functional team comprising nearly 20% of staff helped the Maryland-based credit union manage the crisis while staying focused on helping members.
Financial Nihilism Is Real, But How Can Credit Unions Respond?
Andrew Lepczyk
When money stops making sense, people suffer a crisis of financial confidence. Now’s the time to reconnect with members to help them establish long-term stability.
Exit Interview: Cheryl Sio, MembersAlliance Credit Union
Marc Rapport
From the teller line to the corner office, CEO Cheryl Sio’s story spans five decades of industry transformation and enduring leadership lessons.
What Was Once A Safe Corner Of Credit Union Portfolios Is Now A Source Of Pain
Callahan & Associates
Structured protection strategies provide potentially higher long-term total returns than bonds while muting the volatility and downside risk traditionally associated with equities.
Jim Morrell On Leadership
Aaron Passman
The CEO of Peninsula Community Federal Credit Union highlights how active listening and lessons from the basket ball court shape a culture of inclusive banking that serves members and employees.
2026 Begins With Market Sentiment Similar To 2025
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
RBC2: What Capital Problem?