Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Anatomy Of A Loan

State Employees Credit Union of North Carolina throws open its doors for an in-depth examination of how it takes Southern sensibility to a whole new level.

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Planting Seeds Of Savings

Laura Mugge of Electro Savings Federal Credit Union explains her credit union’s evergreen tree seedling program to promote youth saving.

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2014 Credit Union Impact Report

How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did they employ? All that and more in this year’s report.

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Industry Insights

RBC Coverage: Pros, Cons Collide

Call for comment gains urgency as April 27 deadline approaches.
Credit Union Industry Commentary

“Vote” On RBC By Commenting Now

Exercise your right and do the right thing for your members by commenting on the risk-based capital rule. It's your "vote." Make it count.
Features

Anatomy Of A Loan

State Employees Credit Union of North Carolina throws open its doors for an in-depth examination of how it takes Southern sensibility to a whole new ...
Features

The Value In The Slow, The Small, And The Local

The community-conscious investment book Slow Money represents the local, holistic approach to finance that credit unions have lived since the birth of the modern credit ...
Features

Executive Life Balance

Members depend on GUASFCU’s executives, who are also full-time students, to deliver outstanding service.
Features

Planting Seeds Of Savings

Laura Mugge of Electro Savings Federal Credit Union explains her credit union's evergreen tree seedling program to promote youth saving.
Credit Union Industry Commentary

The Legacy Of Ed Callahan, 6 Years Later

Ed Callahan passed away six years ago, yet his impact on the industry still resonates today.
Features

How Rogue Credit Union Posted 12.6% Growth In Its Credit Card Portfolio

Merchant discounts helped this Oregon credit union turn its cards into a must-have shopping accessory for state consumers.
Credit Union Industry Commentary

NCUA: Here’s What The FDIC Really Said

When will the NCUA pay attention to how the FDIC views risk-based capital?
Industry Insights

2014 Credit Union Impact Report

How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did ...
Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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