JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
How Attentive Listening Makes For Stronger Lending
January 25, 2016
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First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
January 18, 2016
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Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion rules in your favor.
A Strategy To Adopt A Younger Point Of View
January 11, 2016
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Advisory roles are helping two credit unions engage millennial members.
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
January 11, 2016
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Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
January 11, 2016
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How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
25 Years In The Forest, Still Seeing Trees
January 6, 2016
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Its times like today when credit union executive teams most need a strategic mindset to lay the foundation for future success.
6 Big Ideas For 2016
January 4, 2016
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With the books on 2015 officially closed, it’s time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
January 4, 2016
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Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
January 4, 2016
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In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at the point of purchase.
Disruptive Collaboration Is A Big Idea For 2016
January 4, 2016
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If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
How Attentive Listening Makes For Stronger Lending
First Source Federal Credit Union scores rapid loan growth by considering a borrower’s personal background as well as their financial history.
The New Rules Of Business In A #Trending World
Actions in and out of the office now spread faster and farther than ever before. Here’s how to make sure the court of public opinion ...
A Strategy To Adopt A Younger Point Of View
Advisory roles are helping two credit unions engage millennial members.
Educational Systems Federal Credit Union Takes “Support Education” Mantra To The Races
Maryland credit union puts its commitment to education on display while also doubling down on the movement’s commitment to the Children’s Miracle Network Hospitals.
A Tale Of Two Internships
How a Michigan credit union works with college millennials and veteran CUSO staff members alike.
6 Big Ideas For 2016
With the books on 2015 officially closed, it's time to get excited about the new year ahead.
Equity Investment Is A Big Idea For 2016
Crowdfunding provides opportunities for credit unions, small businesses, investors, and local communities.
Building Relevancy Is A Big Idea For 2016
In this Q&A, the CEO of Listerhill Credit Union discusses how the Alabama institution searches for relevancy, speaks to Gen Z, and captures business at ...
Disruptive Collaboration Is A Big Idea For 2016
If credit unions can embrace the idea of Collaboration 3.0, they can become the disruptors rather than the disrupted.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
25 Years In The Forest, Still Seeing Trees