Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

Features

Earth Day Is Every Day For Green Lenders

New stores of federal funding are now available to help credit unions cultivate a growing business in solar and more.
Credit Union Industry Commentary

Green Lending: What Is Your ‘Why?’

There are different motivations for delving into green lending, but five in particular apply to the strategic focus of credit unions.
Features

Opportunities Abound For Veterans At A Kentucky Credit Union

A program at Abound Credit Union has helped hundreds of would-be small business owners since its launch eight years ago.
Features

The Power Of Business Lending And Services

Two credit unions — one large, one smaller — offer insight from their experience serving the business community.
Credit Union Industry Commentary

5 Valuable Governance Guidelines To Adopt Today

Constructive action and positive impact are the product of a board engaged in servant leadership — the true calling of a Class A board.
Features

A Board Full Of Bosses: CEOs Turn Challenges Into Opportunity

From tweaking communication strategies to embracing diverse perspectives, here’s how three leaders are adjusting to new roles.
Features

A Patchwork Path To Equity And Justice For All

An array of experiences and professional development opportunities, combined with drive and passion, has positioned James Hunter for success in the field of DEI.
Features

Kiona Bell On Leadership

Being in charge of digital delivery and member experience at Credit Union West means knowing how to lead with head and heart.
Credit Union Industry Commentary

3 Takeaways From Day 2 Of GAC 2024

The curse of cable TV, servant leadership, and more concerns around AI were among the major topics as the annual event continued.
Credit Union Industry Commentary

3 Takeaways From Day 1 Of GAC 2024

The fate of fee income, AI, and consolidation (of a sort) were top of mind on Monday.
3Q25_TW_QuarterlyLoanOriginations-10YearTreasuryYield

5 Takeaways From Trendwatch

The U.S. economy is throwing up mixed signals, but America’s credit unions are delivering value and, in turn, enjoying deeper relationships, higher originations, and a stronger bottom line.

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Membership And Annual Member Growth, 06.30.25

2 Hot Takes On Member Growth

Member growth is slowing. What can credit unions do about it? Callahan experts explore how purpose and financial wellbeing might be the key to sustainable member growth.

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