Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

4 Pillars For 2024

Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.

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Features

There’s More Than 1 Way To Make A Mortgage

An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
Features

Kim Alexander On Leadership

This “recovering CFO” is embracing her new role of chief strategy and growth officer to help Blue FCU build on its blueprint for 2030.
Blogs

4 Pillars For 2024

Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
Features

What’s In A Name: Director Of Multicultural Strategy

Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it ...
Blogs

What Can ALICE Do For You?

Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
Features

How True Sky FCU Turbo Charges Employee Success

An employee communications team and formal pathways to individual development help True Sky FCU engage its workforce and encourage employees to aim high.
Features

Jimmy Lovelace On Leadership

The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.
Blogs

By The Numbers: LICU, CDFI & Juntos Avanzamos

Credit unions undertake all manner of certifications to improve their communities. Here's how three of the most popular intersect.
Features

Want To Rethink Employee Engagement? Get An Outsider’s Opinion.

Air Force FCU is tapping healthcare talent in its new approach to recruiting, benefits, and engagement.
Credit Union Industry Commentary

Find Your Purpose, Find Your Path

In uncertain times, credit unions that know their North Star are poised for success.

How Well Do You Know The Gen Z Economy?

From TikTok tips to Buy Now Pay Later pitfalls, Gen Z is navigating a complex financial landscape shaped by economic uncertainty, digital innovation, and shifting priorities — test your knowledge of this nuanced generation in this interactive quiz.

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Stocking Every Aisle With Financial Opportunity

Publix Employees FCU turns everyday moments into lasting financial impact. Through on-site support and a vibrant wellness program, the credit union is building trust, offering guidance, and forging financial confidence one associate at a time.

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