Impact/Purpose

Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.

Top Impact/Purpose Articles

4 Pillars For 2024

Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.

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Graph Of The Week

Finding The Gaps In Financial Inclusion

Differences in how men and women view financial inclusion contribute to a drop in global ranking for the United States.
Features

A Big-Picture Approach To Financial Inclusion

A billboard contest from Financial Plus Credit Union has been a boon for BIPOC businesses owners in Michigan.
Features

What’s In A Name: Director Of Financial Inclusion And Community Engagement

Steph Harrill Kyle helps UW Credit Union take a holistic approach to doing business by the cooperative principles.
Features

There’s More Than 1 Way To Make A Mortgage

An inclusive approach to home loans at Honor Credit Union helps the cooperative confront inequality across Michigan.
Features

Kim Alexander On Leadership

This “recovering CFO” is embracing her new role of chief strategy and growth officer to help Blue FCU build on its blueprint for 2030.
Blogs

4 Pillars For 2024

Callahan is helping leaders make the most of their time with stories meant to inspire creative, different thinking.
Features

What’s In A Name: Director Of Multicultural Strategy

Daniel Garcia works across his credit union — and his community — to ensure True Sky FCU has the products, services, and relationships it ...
Blogs

What Can ALICE Do For You?

Community financial institutions need an accurate understanding of financial hardships and local needs to develop effective solutions.
Features

How True Sky FCU Turbo Charges Employee Success

An employee communications team and formal pathways to individual development help True Sky FCU engage its workforce and encourage employees to aim high.
Features

Jimmy Lovelace On Leadership

The chief experience officer helps Community First realize the benefits of humanizing the sales and service processes.

Calling All CFOs

Unlock insights during Financial Performance Week on CreditUnions.com — data, analysis, and strategies to help credit union leaders interpret trends, manage balance sheets, and drive smarter growth.

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Membership And Annual Member Growth, 06.30.25

Member Momentum Is At A Crossroads

Member growth at U.S. credit unions is slowing, and credit unions are working to reignite growth, deepen engagement, and increase competitiveness amid shifting preferences and economic headwinds.

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