JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Family Resource Center Gives Its Wyoming Community A ‘Boost’
January 13, 2025
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The Boost Center by Blue combines the work of local non-profits and Blue FCU to promote health, wealth, and happiness.
Credit Unions Step Up As Tax Time Heroes
January 13, 2025
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Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
CDFI Grants Help Members. They Help Credit Unions, Too.
December 9, 2024
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Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
How Well Do You Know CDFIs? Test Your Community Impact IQ.
December 9, 2024
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CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial first responders.
CDFI Certification Powers Up Community Impact In Florida And Beyond
December 9, 2024
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As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
The Benefits Of Advisory Boards Go Beyond Accountability
December 9, 2024
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From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
The Unofficial Credit Union Anthem
December 9, 2024
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Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
4 Takeaways From Day 2 Of Future Branches 2024
December 6, 2024
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Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Holistic Wellness Finds A Home In Credit Unions
November 18, 2024
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From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Building Bonds And Brand By Way Of Culture Kits
November 18, 2024
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Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
A Family Resource Center Gives Its Wyoming Community A ‘Boost’
The Boost Center by Blue combines the work of local non-profits and Blue FCU to promote health, wealth, and happiness.
Credit Unions Step Up As Tax Time Heroes
Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
CDFI Grants Help Members. They Help Credit Unions, Too.
Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
How Well Do You Know CDFIs? Test Your Community Impact IQ.
CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial ...
CDFI Certification Powers Up Community Impact In Florida And Beyond
As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
The Benefits Of Advisory Boards Go Beyond Accountability
From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
4 Takeaways From Day 2 Of Future Branches 2024
Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Holistic Wellness Finds A Home In Credit Unions
From yoga to YouTube, three credit unions share insight on what’s working, or not, in their shops.
Building Bonds And Brand By Way Of Culture Kits
Credit Union 1 is cultivating a people-first approach through a quarterly program that highlights different strategic goals and ties employee behavior to organization success.
Browse Topics
The Callahan Guide To The 2026 Final Four
Tony Waltrich
What happens when credit union performance data meets March Madness? Callahan’s proprietary model breaks down state-level results to forecast who takes home the hardware.
A Rewards Program That Relies On Relationships, Not Usage
Savana Morie
Nuvision’s Added Advantage program tracks member engagement across the credit union, then rewards relationships through better pricing and other perks.
Innovations Financial Bets Big On Small Business Lending
Aaron Passman
CDFI grant funding helps the Florida cooperative offer microloans for small businesses after many banks pulled out of its market.
How Marine Credit Union Shifted Its Foundation From Siloed To Symbiotic
Savana Morie
By aligning governance, leadership, and day to day operations, Marine Credit Union transformed its foundation from a parallel operation into a visible extension of the credit union brand.
How Today’s Market Is Stress-Testing Credit Union And Bank Earnings Models
Andrew Lepczyk
Credit union and bank earnings reflect different business objectives. Those differences matter for how financial institutions serve their markets.
The Case For Marketing That Doesn’t Lead With The Credit Union
Savana Morie
Whitefish Credit Union barely mentions itself in its member stories. Instead, its high-quality video storytelling spotlights people, businesses, and communities, building trust, advocacy, and impact that don’t always show up in traditional ROI metrics.
Exit Interview: Deb Vollmer
Aaron Passman
The retired Langley FCU executive looks back on a career shaped by industry change, evolving leadership responsibility, and a constant focus on serving members first.
How Affinity FCU Became A Financial First Responder
Callahan & Associates
The New Jersey-New York metro credit union shares how a wellbeing-led strategy ensures members know where to turn first when life gets difficult.
Running With Scissors: The Bold Side Of Personalization
Callahan & Associates
To become skilled at personalization, credit unions must stop making assumptions about what resonates with members and start leveraging data to be sure.
A Short Guide To Compliance With The New Succession Planning Rule
Jennie Boden
Check all the right boxes while tying your credit union compliance efforts to strategy.
The Unofficial Credit Union Anthem