JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
A Creative Mortgage Solution Helps Members Move Forward
January 20, 2025
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Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Insights From The Outside: Christopher Hendry
January 20, 2025
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The IC Federal Credit Union chief reflects on how decades spent outside of financial services have shaped his approach to credit union leadership.
A Family Resource Center Gives Its Wyoming Community A ‘Boost’
January 13, 2025
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The Boost Center by Blue combines the work of local non-profits and Blue FCU to promote health, wealth, and happiness.
Credit Unions Step Up As Tax Time Heroes
January 13, 2025
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Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
CDFI Grants Help Members. They Help Credit Unions, Too.
December 9, 2024
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Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
How Well Do You Know CDFIs? Test Your Community Impact IQ.
December 9, 2024
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CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial first responders.
CDFI Certification Powers Up Community Impact In Florida And Beyond
December 9, 2024
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As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
The Benefits Of Advisory Boards Go Beyond Accountability
December 9, 2024
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From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
The Unofficial Credit Union Anthem
December 9, 2024
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Credit unions have the power to change lives — and they shouldn’t be afraid to use it.
4 Takeaways From Day 2 Of Future Branches 2024
December 6, 2024
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Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
A Creative Mortgage Solution Helps Members Move Forward
Wings Financial’s member-focused approach to lending helps it tackle high mortgage rates.
Insights From The Outside: Christopher Hendry
The IC Federal Credit Union chief reflects on how decades spent outside of financial services have shaped his approach to credit union leadership.
A Family Resource Center Gives Its Wyoming Community A ‘Boost’
The Boost Center by Blue combines the work of local non-profits and Blue FCU to promote health, wealth, and happiness.
Credit Unions Step Up As Tax Time Heroes
Tax season is just around the corner, and two low-income credit unions are gearing up their tax-preparation services.
CDFI Grants Help Members. They Help Credit Unions, Too.
Leaders share how grant funding has supported members on the fringes of financial ruin while underpinning credit union growth.
How Well Do You Know CDFIs? Test Your Community Impact IQ.
CDFIs offer loans, investments, and financial education to individuals and businesses that might not have access to traditional banking services. Learn more about these financial ...
CDFI Certification Powers Up Community Impact In Florida And Beyond
As the nation’s largest community development credit union, Suncoast is a force for development, collaboration, and innovation.
The Benefits Of Advisory Boards Go Beyond Accountability
From focus groups to influencer marketing, two credit unions share why advisory boards are a valuable tool for any credit union.
4 Takeaways From Day 2 Of Future Branches 2024
Recruitment and retention, emotional loyalty, and more were key topics during the second day of the Austin event.
Browse Topics
What’s Next For Credit Union Earnings?
Omar Shalabi
As margin support begins to fade, earnings performance is becoming more sensitive to revenue mix and harder to interpret through public reporting alone.
The Great Wealth Transfer Is Also A Relationship Transfer
Savana Morie
Harvard FCU combines digital estate planning with human financial guidance to support positive, proactive wealth transfer across generations.
The Lending Lag Is Real, And Here’s What Smaller Credit Unions Can Do About It
Callahan & Associates
Discover how small to midsize credit unions can weather the economic headwinds hitting their communities right now.
Fresh Risks For Financial Markets
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
What’s In A Name: AVP Of Member Insights
Aaron Passman
At Service Credit Union, Dave Widener connects data, strategy, and culture to shape better outcomes for members.
At Cardinal Credit Union, Small Investments Offer Big Financial Lessons
Aaron Passman
The Ohio-based cooperative has partnered with a fintech to offer fractional investing as part of its financial education curriculum in local schools.
How Compensation Blind Spots Impact CEO Retention And Succession
Callahan & Associates
Seven questions credit union board members should ask to ensure alignment on executive benefit plan goals.
What Makes Good AI Policy? Start With Curiosity And Accountability.
Marc Rapport
As credit unions move from experimentation to adoption, leaders offer firsthand knowledge on what separates weak policies from strong ones that actually work.
Governance And Guardrails Help Credit Unions Navigate AI
Aaron Passman
How Members Cooperative focuses on structure, oversight, and clear expectations to ensure AI supports, not undermines, long term strategy.
What’s In A Name: Chief AI Officer
Aaron Passman
As Hudson Valley Credit Union’s artificial intelligence chief, Preetha Sekharan holds a rare role in the industry, but it’s one that is likely to become far more common in the future.
The Unofficial Credit Union Anthem