JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Interns Inspire Innovation At California Credit Union
May 19, 2025
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The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
Americans Are Anxious. How Do Credit Unions Respond?
May 14, 2025
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Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
¿Habla Finance? At WECU, Employees Are Learning.
May 12, 2025
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Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Purpose, Priorities, And The Power Of Letting Go
April 28, 2025
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How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
April 28, 2025
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SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in a competitive market.
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
April 21, 2025
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The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one semester alone.
From Seed To Scale: The Credit Union Grant Model That Builds Capacity
April 21, 2025
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With an eye toward sustainable success, a grant program in North Carolina empowers small nonprofits to fulfill their missions.
3 Bankers Walk Into A Credit Union
April 14, 2025
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A trio of ex-bankers discuss how they embraced credit union culture and discovered a newfound purpose at Together Credit Union.
Lights, Camera, Action! How To Improve Outreach On The Air.
March 31, 2025
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Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Interns Inspire Innovation At California Credit Union
The West Coast cooperative supports local education through a summer internship program, and alumni have left their mark on the credit union’s operations.
Americans Are Anxious. How Do Credit Unions Respond?
Credit unions are leaning into their values and fine-tuning outreach strategies to meet the emotional and financial needs of worried members.
¿Habla Finance? At WECU, Employees Are Learning.
Language training at the Pacific Northwest credit union is laying the groundwork to better serve Spanish speakers in the region.
Purpose, Priorities, And The Power Of Letting Go
How exiting non-core business lines has helped UFCU sharpen its edge in consumer banking and build a future-ready organization.
Honoring Roots To Expand Reach
SF Fire Credit Union’s head of marketing shares how embracing the credit union’s history as a SEG for firefighters supports growth and brand awareness in ...
Aggieland Credit Union Helps Student Entrepreneurs Learn, Earn, And Return
The Texas cooperative takes fun and philanthropy to the next level with a real-world business challenge that raised more than $57,000 for charity in one ...
From Seed To Scale: The Credit Union Grant Model That Builds Capacity
With an eye toward sustainable success, a grant program in North Carolina empowers small nonprofits to fulfill their missions.
3 Bankers Walk Into A Credit Union
A trio of ex-bankers discuss how they embraced credit union culture and discovered a newfound purpose at Together Credit Union.
Lights, Camera, Action! How To Improve Outreach On The Air.
Two credit union leaders discuss how regular broadcast appearances help them reach members and non-members alike.
Browse Topics
Fintech Grounded In Mission As Much As Market Opportunity
Marc Rapport
Suncoast Credit Union balances near-term needs with longer-term bets, applying discipline to timing, valuation, and fit to decide when to invest and when to walk away.
Industry Intelligence For Credit Union Leaders
Callahan & Associates
Looking for quarterly data coverage, expert analysis, lessons from leading credit unions, and more? Callahan has it covered. Comparing top-level performance and digging into the details has never been easier.
Cost Pressures Are Changing Member Behavior
Savana Morie
First quarter data shows how rising costs are pushing consumers toward flexibility and reshaping borrowing and saving habits.
WSECU Invests In Innovation To Solve Pain Points
Marc Rapport
A dedicated CUSO holding company allows WSECU to move beyond building and back fintech partners it helps shape and scale.
When Employees Own Culture, Service Follows
Savana Morie
Advancial FCU links internal service standards, employee feedback, and peer recognition to create a more consistent experience for both staff and members.
How MSUFCU Builds And Backs Fintech Solutions
Marc Rapport
MSUFCU takes a hands-on approach to fintech, piloting solutions through its in-house lab before scaling and backing them through a wholly owned CUSO.
Members Demand Digital, But They Want Branches, Too
Savana Morie
Affinity Plus FCU has a clear member service mantra: digital for daily, human when it’s hard. Its CEO and CFO share what that looks like in practice.
How A Holding Company Helps Service Credit Union Win At Fintech
Marc Rapport
The New Hampshire cooperative shares how its fintech arm, Service Ventures, evaluates investments, balances risk, and defines success.
Future Bets From Today’s Credit Unions
Marc Rapport
Industry leaders share how they approach fintech investment, balancing immediate needs with longer-term bets while keeping member value and mission at the center.
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.