JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
Be Excellent To Each Other
April 25, 2015
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In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Credit Unions Creating The Next Economy
April 23, 2015
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As America continues to transform itself economically, credit unions are becoming more involved in their communities.
How To Apply The 7 Cooperative Principles To Regulatory Design
April 23, 2015
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To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is needed.
At The Intersection Of Business And Technology
April 23, 2015
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BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
RBC2: You Might Not Like What Comes Next
April 23, 2015
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Legal battle and years of uncertainty could follow a final rule like this.
NCUA Is Confused About The State Of The TCCUSF
April 21, 2015
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Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
The Economic And Community Impact Of The Financially Underserved
April 20, 2015
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Are you really ready to help? Take on the Financial Empowerment Challenge.
Consumer Sentiments And Employee Insights From Fourth Quarter 2014
April 19, 2015
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Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and serve members whose schedules and preferences conflict with the institution’s service delivery strategy.
Planes, Timeshares, And Big Data At NACUSO
April 17, 2015
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Alchemy and innovation at CUSO conference shows a movement on the move.
Callahan & Associates Presents Co-Opoly
April 13, 2015
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An industry-themed board game puts players in the driver’s seat of a brand-new credit union.
Be Excellent To Each Other
In order to avoid another “bogus” adventure, credit unions must remember the immortal worlds of two 80’s airheads.
Credit Unions Creating The Next Economy
As America continues to transform itself economically, credit unions are becoming more involved in their communities.
How To Apply The 7 Cooperative Principles To Regulatory Design
To promote the continuous evolution of the credit union charter and its multifaceted contributions to the country’s economic progress, a new cooperative regulatory structure is ...
At The Intersection Of Business And Technology
BECU’s head of Internet talks strategy and skill set in a changing financial services environment.
NCUA Is Confused About The State Of The TCCUSF
Data from different sources documents discrepant views about the Temporary Corporate Credit Union Stabilization Fund.
The Economic And Community Impact Of The Financially Underserved
Are you really ready to help? Take on the Financial Empowerment Challenge.
Consumer Sentiments And Employee Insights From Fourth Quarter 2014
Real comments from online review sites can help credit unions address dead zones in their application approval process, reduce the burden in employee reporting, and ...
Planes, Timeshares, And Big Data At NACUSO
Alchemy and innovation at CUSO conference shows a movement on the move.
Callahan & Associates Presents Co-Opoly
An industry-themed board game puts players in the driver's seat of a brand-new credit union.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
RBC2: You Might Not Like What Comes Next