JetStream FCU Turns CDFI Funding Into Lifelines After Hurricane Maria
A pair of CDFI grants allowed the Florida-based credit union to help members restart their lives on the island or relocate to the United States.
Impact/Purpose
Our Purpose page is your central resource to explore strategies that elevate products and services from run-of-the-mill commodities to powerful tools that support members and communities and set credit unions apart from competitors.
Top Impact/Purpose Articles
Wright-Patt Turns Purpose Into Property For First-Time Homebuyers
The Ohio credit union’s Sunshine Community Fund is backing new homes in Dayton, combining financial support, education, and cross-team collaboration to empower first-time buyers.
First Alliance Debuts Mission-Driven Deposits
The Minnesota-based cooperative invites high-dollar depositors to turn private prosperity into shared possibility through a savings product designed around social impact.
2014 Credit Union Impact Report
March 3, 2015
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How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did they employ? All that and more in this year’s report.
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
March 2, 2015
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Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
March 2, 2015
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California-based Travis Credit Union combines the credit union experience with cultural customs.
SECU Scores Obama Nod With FICO Program
March 2, 2015
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A half-million members respond so far to North Carolina credit union’s offer of free credit scores. President digs it, too.
Member-Focused Staff Can Sell With Tech Tools
March 2, 2015
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You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
February 26, 2015
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Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
February 25, 2015
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Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
February 24, 2015
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Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in for-profit financial institutions?
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
February 23, 2015
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The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
February 23, 2015
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These best practices will ensure your next merger won’t be your last.
2014 Credit Union Impact Report
How much money did credit unions lend in 2014? How much higher were the interest rates they offered on deposit products? How many workers did ...
If You Think Your Youth Campaign Is Hip, It Probably Isn’t
Youth advisory boards help financial institutions connect with a new demographic on its own terms.
The Opportunity In Crowdsourced Lending For A Hispanic Community
California-based Travis Credit Union combines the credit union experience with cultural customs.
Member-Focused Staff Can Sell With Tech Tools
You can have a member-focused staff while increasing sales and growing fee-income opportunities through technology.
Subprime Bubble? Not In Credit Union Land.
Equifax report buttresses evidence that subprime auto lending is opportunity for credit unions to do good while doing well.
The Tithe That Binds
Looking to make a larger community impact, Assemblies of God Credit Union has donated 10% of its yearly revenue to charity the past three years.
The Measurement Trap
Is it time to rethink how and what we measure, especially in the credit union world where “high performance” has a different meaning than in ...
Need Expertise? Take Expertise. Got A Branch? Give A Branch.
The financial system is ripe for enhanced cooperation between leagues, CUSOs, credit unions, and talented individuals.
7 Secrets For Merger Success
These best practices will ensure your next merger won’t be your last.
Browse Topics
AI Adoption Is Growing. Are Credit Unions Keeping Pace?
Andrew Lepczyk
New data from Gallup shows half of all employees who work for companies that pay for AI tools use them. Credit unions are building their own momentum.
A Credit Union Bond Beyond Bloodlines
Aaron Passman
For Mike and Dave Valentine, the family business just happens to be credit unions. The father-son duo talk leadership styles, cooperative values, and the lessons they’ve learned from each other along the way.
Connection And Caring Matter As Much As Knowledge And Resources
Chris Howard
People who are truly financially thriving have both means and a sense of security that comes from confidence about the future. Building that kind of emotional engagement requires a deliberate design of everyday interactions.
Markets Flip From Pricing Cuts To 50% Chance Of Hikes
Jason Haley
Look beyond the headlines to better understand what is driving current market trends and how they could impact credit union investment portfolios.
Keep The Mortgage. Ditch The Fees.
Savana Morie
A rethink of closing costs, rate relief, and employer partnerships helped 7 17 Credit Union build an affordable housing mortgage program that works.
Home Is Where The Heart (And More) Is
Aaron Passman
Where is mortgage growth coming from right now? This week, CreditUnions.com covers a mix of home equity campaigns, targeted affordability programs, and niche lending strategies that are bringing borrowers back into the market.
3 Ways To Market For HELOC Success
Aaron Passman
Home equity lending is a winning option for credit unions in today’s mortgage environment. Learn how three different shops meet members’ needs.
Small House, Big Opportunity: 2 Takes On Manufactured Home Loans
Aaron Passman
Manufactured home loans can provide members access to affordable housing, including those in rural areas. Two credit unions share how they approach the niche product.
Mortgage Lending Is Back, But It Looks Different
Tony Waltrich
After a prolonged slowdown, signs of life are returning to mortgage lending. Growth is uneven, with first-time buyers and shifting rate dynamics driving activity in select segments.
MSUFCU Turns A Break In Payments Into A Member Experience Moment
Aaron Passman
The Michigan cooperative keeps everyday payments working and members happy by using a common friction point to build brand loyalty.
SECU Scores Obama Nod With FICO Program